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Overview
We supported this IFS consultancy with a structured LinkedIn marketing programme and a comprehensive brand refresh designed to improve external visibility, consistency, and sales readiness.
LinkedIn Marketing: 2 posts per week including high-quality carousel content, maintained on a consistent cadence aligned to business priorities.
Brand & Collateral Refresh: New LinkedIn banners for individuals and the company page, branded Microsoft Teams backgrounds, company-wide email signatures, a case study booklet, and a standardised CV template.
Quarterly Reporting: A professionally designed quarterly report summarising activity, messaging, and performance, alongside a branded newsletter template used for external communications.
LinkedIn Marketing
2 posts per week including high-quality carousel content, consistent cadence maintained
Brand Refresh
New LinkedIn banners, Microsoft Teams backgrounds, and company-wide email signatures
Sales Enablement
Case study booklet, standardised CV template, and prospect-ready collateral
Quarterly Reporting
Professionally designed report and branded newsletter template for external communications
The Challenge
The consultancy had strong delivery capability and a growing team, but lacked a consistent external presence. Marketing activity was fragmented, brand assets were inconsistent, and there was no structured cadence for LinkedIn or client-facing communications. The business needed a marketing function that could hit the ground running, not a slow agency onboarding, but immediate, structured execution aligned to how they actually operate.
No consistent LinkedIn presence
Posting was ad-hoc with no clear cadence, content strategy, or quality control, limiting visibility within the IFS ecosystem.
Fragmented brand assets
LinkedIn banners, email signatures, and internal documents were inconsistent, undermining the professional image the team projected externally.
Sales teams lacked ready collateral
No standardised case studies, CV templates, or branded materials for prospect conversations and partner engagements.
No structured marketing reporting
Without regular performance tracking, there was no visibility on what was working or how to improve over time.
What Changed
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+369%
Post impressions growth
+185%
New LinkedIn followers
22,365
Total impressions - 5 Months
Performance data sourced directly from LinkedIn Page Analytics. Results reflect organic activity only, no paid promotion.
Specialist marketing for ERP consultancies. LinkedIn-led, sales-aligned, and built around how the ecosystem actually works.
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