For many ERP consultancies, LinkedIn activity is inconsistent or treated as an afterthought. Posting happens ad hoc, messaging lacks clarity, and content often doesn’t reflect how the consultancy actually delivers value.
Without structure and ownership, LinkedIn becomes noisy rather than useful. Sales teams lack content they can confidently reference, delivery teams feel disconnected from what’s being said publicly, and visibility stalls despite strong capability behind the scenes.
Generic content and irregular posting rarely support long sales cycles or credibility-led buying decisions. This is where LinkedIn needs to be handled properly.