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Service Overview
What fractional leadership provides
We step in to provide clear ownership and decision-making across your marketing function.
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Fractional marketing leadership
Service
Fractional marketing leadership
We act as an embedded marketing lead for ERP consultancies, providing direction, structure, and ongoing oversight without the cost or complexity of a full-time hire.
Why marketing often lacks direction
For many ERP consultancies, marketing activity exists but lacks clear leadership. Decisions are made reactively, priorities shift, and execution becomes scattered across channels and suppliers.
Without someone owning direction and judgement, marketing effort is often wasted, disconnected from sales and delivery, and difficult to measure meaningfully.
Standard across all services. Every engagement is shaped around your specific services, team structure, and priorities, there are no fixed packages. We take ownership of what matters most to your business.
Our Process
What working with us looks like
A clear process from first conversation to ongoing delivery.
1
Align and understand
We get a clear picture of your services, priorities, and current setup, identifying where gaps exist and what needs to change.
2
Agree priorities
Priorities are agreed and we move straight into execution. No lengthy onboarding process, no waiting around.
3
Track, refine, and improve
We use performance insight and sales feedback to strengthen activity and close gaps as they appear.
4
Ongoing partnership
Most engagements continue long term, adapting as your consultancy grows without constant re-planning.
Testimonials
Trusted by Leading ERP consultancies
"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."
Founder
UK-based IFS ERP consultancy
"Alex is always polite, professional and takes the time to understand your requirements to make you feel heard with work that is required."
CEO
Mid-market ERP consultancy
"Substantial traffic increase across all media platforms and increased leads."
CRO
IFS ERP consultancy
"Alex takes more time to understand our niche and feels more like an internal part of our team as opposed to an external resource."
Executive Director
UK-based IFS ERP consultancy
"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."
Founder
UK-based IFS ERP consultancy
"Alex is always polite, professional and takes the time to understand your requirements to make you feel heard with work that is required."
CEO
Mid-market ERP consultancy
"We have consistent marketing which is tailored to what we require"
CEO
UK-based IFS ERP consultancy
"Alex takes more time to understand our niche and feels more like an internal part of our team as opposed to an external resource."
Executive Director
UK-based IFS ERP consultancy
"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."
Founder
UK-based IFS ERP consultancy
"Alex is always polite, professional and takes the time to understand your requirements to make you feel heard with work that is required."
CEO
Mid-market ERP consultancy
"We have consistent marketing which is tailored to what we require"
CEO
UK-based IFS ERP consultancy
"Alex takes more time to understand our niche and feels more like an internal part of our team as opposed to an external resource."
Executive Director
UK-based IFS ERP consultancy
FAQS
Frequently asked questions
Most of the questions we hear before a first conversation, answered honestly.
How is this different from hiring a marketing manager?
A fractional marketing lead gives you senior-level direction and ownership without the salary, recruitment process, or management overhead of a full-time hire. You get the judgement and structure without the commitment or risk that comes with a permanent appointment.
What decisions do you actually make and what stays with us?
We take ownership of marketing direction, priorities, and execution oversight. Commercial decisions, business strategy, and final sign-off always stay with your leadership team. Our role is to make sure marketing supports those decisions clearly and consistently.
We already have some marketing activity in place. Can you work around that?
Yes. We start by understanding what's already happening, what's working, and what isn't. Rather than replacing everything, we identify the areas where we can add the most value and step in there first, whether that's bringing structure to LinkedIn, strengthening sales collateral, or improving messaging consistency. The goal is always to improve what matters most without disrupting activity that's already delivering.
How much time does this require from our side?
We keep it lean. Regular check-ins are structured to be concise and focused, and we take ownership of translating direction into action. The goal is to reduce the marketing burden on your leadership team, not add to it.
Is this suitable if we have no marketing function at all?
Yes. In many cases this service is most valuable for consultancies starting from scratch. We build the foundations, set priorities, and establish a structure that can grow with the business over time.
How does this relate to your other services?
Fractional leadership works best when it sits across the full picture. It can be delivered alongside LinkedIn marketing, sales enablement, and campaign support, providing the direction that keeps everything joined up and commercially focused.
The Marketing Partner for ERP Consultancies
Specialist marketing for ERP consultancies. LinkedIn-led, sales-aligned, and built around how the ecosystem actually works.
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