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Fractional marketing leadership

Service

Fractional marketing leadership

We act as an embedded marketing lead for ERP consultancies, providing direction, structure, and ongoing oversight without the cost or complexity of a full-time hire.

Why marketing often lacks direction

For many ERP consultancies, marketing activity exists but lacks clear leadership. Decisions are made reactively, priorities shift, and execution becomes scattered across channels and suppliers.

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Without someone owning direction and judgement, marketing effort is often wasted, disconnected from sales and delivery, and difficult to measure meaningfully.

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Service Overview

What fractional leadership provides

We step in to provide clear ownership and decision-making across your marketing function.

Priority setting aligned to business goals

We work with leadership to establish clear marketing priorities based on where the business is going, what sales needs, and what budget allows, replacing reactive decision-making with structured direction.

Gap identification across the marketing function

A structured review of what's working, what's missing, and where effort is being wasted, covering LinkedIn, sales enablement, campaigns, messaging, and anything else that touches how the consultancy presents itself externally.

Cross-channel and supplier coordination

Bringing together activity across channels and any external suppliers to ensure everything is moving in the same direction, reducing duplication, closing gaps, and making the overall marketing effort more coherent.

Ongoing guidance and marketing oversight

Providing consistent direction and decision-making so marketing stays focused, measurable, and aligned to commercial goals, without the overhead of a full-time hire or the drift that comes from no clear ownership.

Standard across all services. Every engagement is shaped around your specific services, team structure, and priorities, there are no fixed packages. We take ownership of what matters most to your business.

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert

Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin

Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly

CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO

IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO

Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO

UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO

IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Want results like this for your consultancy?

Our Process

What working with us looks like

A clear process from first conversation to ongoing delivery.

Align and understand

We get a clear picture of your services, priorities, and current setup, identifying where gaps exist and what needs to change.

Agree priorities

Priorities are agreed and we move straight into execution. No lengthy onboarding process, no waiting around.

Track, refine, and improve

We use performance insight and sales feedback to strengthen activity and close gaps as they appear.

Ongoing partnership

Most engagements continue long term, adapting as your consultancy grows without constant re-planning.

FAQS

Frequently asked questions

Most of the questions we hear before a first conversation, answered honestly.

How is this different from hiring a marketing manager?

A fractional marketing lead gives you senior-level direction and ownership without the salary, recruitment process, or management overhead of a full-time hire. You get the judgement and structure without the commitment or risk that comes with a permanent appointment.

What decisions do you actually make and what stays with us?

We take ownership of marketing direction, priorities, and execution oversight. Commercial decisions, business strategy, and final sign-off always stay with your leadership team. Our role is to make sure marketing supports those decisions clearly and consistently.

We already have some marketing activity in place. Can you work around that?

Yes. We start by understanding what's already happening, what's working, and what isn't. Rather than replacing everything, we identify the areas where we can add the most value and step in there first, whether that's bringing structure to LinkedIn, strengthening sales collateral, or improving messaging consistency. The goal is always to improve what matters most without disrupting activity that's already delivering.

How much time does this require from our side?

We keep it lean. Regular check-ins are structured to be concise and focused, and we take ownership of translating direction into action. The goal is to reduce the marketing burden on your leadership team, not add to it.

Is this suitable if we have no marketing function at all?

Yes. In many cases this service is most valuable for consultancies starting from scratch. We build the foundations, set priorities, and establish a structure that can grow with the business over time.

How does this relate to your other services?

Fractional leadership works best when it sits across the full picture. It can be delivered alongside LinkedIn marketing, sales enablement, and campaign support, providing the direction that keeps everything joined up and commercially focused.

Still have questions?

Reach out to us anytime for assistance.