LinkedIn Outbound Campaigns for Consultancies and Businesses

What it is

This is targeted outbound run through LinkedIn and Sales Navigator, aimed at a clearly defined ideal customer profile. We build the list, write the messaging, and run the sequence, then hand engaged leads to your sales team. The same mechanic works whether you are targeting net-new prospects or your own install base, simply by configuring the list.

Why it matters

LinkedIn is where ERP buyers in considered markets, actually are, and precise, well-written outbound still cuts through when it is genuinely relevant. The problem for most consultancies is consistency.: outbound only works when it happens every week, and it is the first thing to slip when the team is busy with delivery. Handing it to a team that runs it reliably means the pipeline keeps filling regardless of how busy you are.

What's included

• ICP definition and list building, configurable for net-new prospects or your install base.
• Messaging and a sequence tailored to the audience and outcome.
• Managed outreach run through LinkedIn and Sales Navigator so it happens consistently.
• Reporting and handover of engaged leads to your sales team.

Expected outcomes

Expect a consistent, predictable flow of targeted conversations, one mechanic that serves both new-business and install-base goals, and qualified leads passed straight to sales without tying up your people. It turns outbound from a stop-start effort into a dependable channel.

• Consistent, targeted pipeline from a defined ICP.
• One mechanic that works for both net-new and install-base.
• Predictable outreach that happens without tying up your team.
• Qualified, engaged leads handed straight to sales.

Who it's for

This suits consultancies with a clear sense of who they sell to and the sales capacity to follow up warm leads, but not the time to run outbound consistently in-house. If you know your ICP but struggle to work it week in, week out, this fills that gap.

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