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Overview
We partnered with this specialist IFS implementation business to build a structured, repeatable marketing function aligned to their delivery methodology and target industries.
LinkedIn Marketing & Content Planning: A consistent LinkedIn publishing cadence built around agreed content pillars, focusing on service-led messaging tied to real delivery challenges faced by IFS customers.
Messaging & Positioning: Messaging aligned to their implementation, upgrade, support, and continuous improvement services, translating deep technical capability into clear, buyer-facing language.
Sales Enablement Collateral: Development of service-led materials to support live sales conversations, including assets built for reuse across LinkedIn and follow-up activity.
Event & Campaign Readiness: Event-focused assets designed for key IFS touchpoints, with structured approval processes and reporting to support ongoing optimisation.
LinkedIn Marketing
Structured publishing cadence aligned to service pillars, with consistent content planned and executed each week
Sales Enablement Collateral
Service-led messaging and materials designed to support active sales conversations and partner engagements
Messaging & Positioning
Aligned to the client's delivery methodology, target industries, and real customer outcomes, not generic agency speak
Reporting & Coordination
Ongoing marketing coordination, approvals process, and structured reporting to create internal visibility on performance
The Challenge
The business had strong delivery capability and deep IFS expertise, but this wasn't consistently reflected across their external marketing and sales materials. Marketing activity lacked structure, cadence, and reporting. There was a growing need to clearly differentiate their approach in a crowded IFS partner market.
Inconsistent messaging across channels
LinkedIn, sales collateral, and event materials each told a slightly different story, diluting the brand's credibility in the market.
Limited service-led content
No structured content to support inbound interest or outbound sales conversations aligned to real delivery challenges faced by IFS customers.
Marketing without structure or cadence
Activity was ad-hoc, no defined publishing schedule, no approval process, and no regular reporting to measure what was working.
No clear differentiation in the market
A growing need to articulate what sets them apart across implementation, upgrades, and continuous improvement, not just what they do, but how.
What Changed
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95,857
Total impressions - June–Sept
2,098
Page views Same period · +40.4% growth
+330%
Impression growth
Performance data sourced directly from LinkedIn Page Analytics. Results reflect organic activity only, no paid promotion.
Specialist marketing for ERP consultancies. LinkedIn-led, sales-aligned, and built around how the ecosystem actually works.
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