Marketing for Acumatica Partners

Give buyers a clear reason to choose your Acumatica practice. We create LinkedIn content, websites, campaigns and sales materials around the industries you serve and the implementation work you sell.

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A 90-day construction campaign

A proposed campaign for an Acumatica VAR targeting construction firms with disconnected job costing and finance systems. A focused landing page, webinar and follow-up would lead buyers towards a discussion with your consultants.

Qualified construction enquiries

Booked job-costing demos

Sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert

Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin

Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly

CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO

IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO

Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO

UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO

IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Want results like this for your consultancy?

Why Acumatica marketing needs an industry focus

Your prospects need to understand the fit between their business, the Acumatica edition and your team's delivery experience.

One product page mixes different buying problems

A distributor checking stock availability has different questions from a contractor reviewing project costs. We build separate messages for your chosen industries, with relevant workflows and a clear next step.

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Product features do not explain why to choose you

Other partners can describe Acumatica too. We show how you scope projects, handle integrations, train users and provide support, using claims and project evidence your team can confirm.

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Referrals need their own follow-up

An introduction from Acumatica, an alliance contact and a website enquiry arrive with different context. We prepare relevant sales materials and follow-up so each prospect understands your role and proposed next step.

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Services

Marketing support for your Acumatica practice

Choose the audience and services you want to grow. We turn that focus into content, campaign assets and a schedule your sales team can use.

LinkedIn-led marketing

Turn consultant knowledge into LinkedIn posts about stock control, production planning or project accounting. We handle writing, design and scheduling, with your specialists checking the technical detail.

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Sales enablement collateral

Equip sales with industry presentations, implementation outlines and qualification guides. Explain where core Acumatica functionality ends, where extensions are involved and what your team is responsible for delivering.

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Campaigns, events and launches

Run a focused industry webinar or event campaign. We prepare the landing page, invitations, presentation materials and follow-up around a specific offer, such as a construction job-costing demonstration.

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Website design and development

Build clear routes for distribution, manufacturing and construction prospects. Describe the relevant edition, your implementation services and supporting evidence, then give visitors a suitable enquiry route.

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Fractional marketing leadership

Set priorities with your practice lead and sales team. We agree the industry focus, coordinate approvals and review which campaigns produce suitable conversations, rather than reporting activity alone.

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Client story

A structured marketing programme for a partner

company

Specialist implementation partner

location

UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

How we organise your Acumatica marketing

Clear priorities, defined approvals and regular communication with your team.

Understand your services and buyers

We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.

Agree the plan and responsibilities

Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.

Produce, approve and deliver

We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.

Review results with sales

We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.

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LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Smiling man with dark hair and beard wearing a black sweater and a silver wristwatch against a city skyline background.

Marketing led by a founder who has worked inside ERP

Alex Cockayne founded Ascension after working inside an ERP business. He works directly with your sales and delivery leads to understand what you sell, gather useful material and keep marketing moving alongside client projects.

ERP

Experience alongside sales, delivery and leadership

Acumatica

Marketing for the services your team delivers

Get In Touch

Acumatica partner marketing questions

How we approach Acumatica editions, partner roles and campaign measurement.

Don’t see your question?
Send us a message, we will get back to you.

Talk to Ascension

Discuss marketing for your Acumatica practice

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director