Marketing for Deltek Partners

Reach the firms that need your Deltek implementation, training and advisory services. Ascension develops marketing around the projects your customers deliver, with separate campaigns for your Vantagepoint, Costpoint and Maconomy practices.
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A Vantagepoint campaign for architecture and engineering firms

A 90-day campaign promoting a partner's project-profitability review to architecture and engineering firms already using Vantagepoint, through LinkedIn, email and a focused landing page.

14

Qualified review enquiries

6

Booked project-profitability reviews

3

Sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert
Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin
Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly
CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO
IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO
Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO
UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO
IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Connect your services to the customer's project problems

Deltek buyers need to understand how your consultancy helps their teams manage projects, people and financial information.

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Speak to finance and project leaders

A finance director may question billing delays while a project leader needs earlier visibility of overruns. We address both concerns and explain how your service brings the right people into the discussion.
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Keep different Deltek markets separate

A Costpoint practice serving government contractors needs a different campaign from a Vantagepoint practice targeting architects. We organise your content by product, customer and service, with technical claims reviewed by your specialists.
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Market improvements beyond implementation

A firm can already have Deltek and still need help with project reports, planning or user training. We make those services visible and explain the scope of a review, rather than treating every enquiry as a software replacement.

Marketing delivery for your Deltek practice

Show buyers where your team can help, why the work matters and what the first conversation will cover.

01

LinkedIn-led marketing

Develop LinkedIn content with your consultants about project margin, staffing plans and billing processes. We adapt the discussion to your Deltek product and customer group, then manage the writing, design and publishing.

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02

Sales enablement collateral

Produce buyer presentations, service outlines and customer stories. Give finance and operational decision-makers a clear explanation of your consultancy's role, the work involved and the evidence behind your approach.

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03

Campaigns, events and launches

Promote a Vantagepoint training session, Costpoint service or Maconomy workshop. We prepare the invitations, campaign page, presentation and follow-up material, with different messages for prospects and existing users.

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04

Website design and development

Build a website that lets an architecture firm, government contractor or consulting business find the relevant practice quickly. Explain your implementation and advisory services on pages that reflect the work you actually provide.

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05

Fractional marketing leadership

Coordinate marketing across your product practices and consultant schedules. We agree which offers take priority, manage delivery and review whether enquiries match the services, customer profiles and project sizes your team wants.

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Client story

A structured marketing programme for a partner

company
Specialist implementation partner
location
UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

Turn consultant knowledge into a Deltek marketing plan

Clear priorities, defined approvals and regular communication with your team.
01
Understand your services and buyers
We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.
01
02
Agree the plan and responsibilities
Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.
02
03
Produce, approve and deliver
We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.
03
04
Review results with sales
We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.
Get In Touch
04

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

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Marketing support for a project-focused consultancy

Alex Cockayne founded Ascension after working inside an ERP business. We work with your Deltek consultants to explain their services clearly and keep marketing moving, with your team approving product details and customer evidence.

ERP

Experience alongside sales, delivery and leadership

Deltek

Marketing for the services your team delivers

Deltek partner marketing questions

Questions about product practices, decision-makers and campaigns for current Deltek customers.

Don’t see your question?
Send us a message, we will get back to you.

Contact us

Contact us

Should Costpoint and Vantagepoint share one campaign?
Can you market both Maconomy and Vantagepoint without confusing buyers?
Who should a Vantagepoint project-profitability campaign target?
Can you create content for firms moving from Vision to Vantagepoint?
Can Deltek reporting and training services have their own campaigns?
Talk to Ascension

Discuss marketing for your Deltek partner business

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director