Marketing for Dynamics 365 Partners

We manage marketing for your Microsoft Dynamics 365 ERP practice. Business Central campaigns, Finance projects and NAV or GP migrations get their own messages, pages and sales materials, so prospects understand which services your team provides.

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Dynamics 365 migration campaign

A 90-day Business Central campaign for wholesale distributors, with separate messages for NAV and GP customers.

Qualified migration enquiries

Booked discovery meetings

Sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert

Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin

Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly

CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO

IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO

Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO

UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO

IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Want results like this for your consultancy?

Why Dynamics 365 partner marketing needs a clear focus

A business considering Business Central needs different information from a group planning a Finance rollout. Your marketing needs to make that distinction.

The Dynamics 365 name covers different products

An all-purpose Dynamics message mixes ERP and CRM enquiries. We make your product focus, customer size and services clear so buyers can tell whether you are the right partner before contacting sales.

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Explain your industry solution

A manufacturer needs to see how your Dynamics setup handles its production process. We explain the workflows, integrations and delivery work behind your industry offer, using examples your consultants can verify.

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Migration prospects have different questions

NAV and GP customers need to understand what happens to their data, customisations and working processes. They need a different campaign from businesses buying their first ERP. We write around the migration services you actually deliver.

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Services

Marketing services for your Dynamics 365 practice

Content and campaigns for the Dynamics products, industries and project types your team wants to sell.

LinkedIn-led marketing

Create posts around the work you sell: NAV migration planning, warehouse workflows or finance reporting. Your consultants provide the examples; we handle writing, design, publishing and reporting.

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Sales enablement collateral

Prepare migration guides, industry presentations and service overviews. Make implementation responsibilities, data work and ongoing support clear so buyers understand your contribution alongside Microsoft's software.

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Campaigns, events and launches

Promote a focused Dynamics offer such as a NAV migration assessment or manufacturing webinar. We prepare the message, invitations, presentation materials and follow-up, with a clear next step for attendees.

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Website design and development

Structure your website around the Dynamics products and services you sell. Give Business Central, Finance and Supply Chain Management buyers relevant information, customer evidence and a direct route to the right enquiry.

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Fractional marketing leadership

Plan marketing across new ERP projects, migrations and existing-customer work. Agree the priority industries and accounts with sales, then coordinate delivery and review the enquiries coming in.

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Client story

A structured marketing programme for a partner

company

Specialist implementation partner

location

UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

How we run your Dynamics partner marketing

Clear priorities, defined approvals and regular communication with your team.

Understand your services and buyers

We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.

Agree the plan and responsibilities

Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.

Produce, approve and deliver

We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.

Review results with sales

We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.

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LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Smiling man with dark hair and beard wearing a black sweater and a silver wristwatch against a city skyline background.

Work directly with a marketer from the ERP industry

Ascension is led by Alex Cockayne, who has worked inside an ERP business. He coordinates marketing with your Dynamics consultants and sales team so campaigns describe the product, industry and service you actually deliver.

ERP

Experience alongside sales, delivery and leadership

Dynamics 365

Marketing for the services your team delivers

Get In Touch

Dynamics 365 partner marketing questions

Business Central and Finance campaigns, migrations, app partners and Copilot content.

Don’t see your question?
Send us a message, we will get back to you.

Talk to Ascension

Discuss marketing for your Dynamics 365 practice

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director