Marketing for Epicor Partners
A 90-day Kinetic job-costing campaign
A partner-led webinar and follow-up campaign for fabricated metal manufacturers examining gaps between quoted and actual job costs. The next step is a process review with the partner's consultants.
Manufacturing webinar attendees
Process reviews booked
Sales opportunities
Epicor buyers need to understand the project you will deliver
A production problem, a distribution project and a cloud move need different conversations. Broad Epicor messaging leaves too much for prospects to work out.
Kinetic and Prophet 21 serve different operations
Manufacturing claims need practical detail
A demonstration needs a useful follow-up
Services
Marketing that explains your Epicor delivery work
We turn conversations with your consultants into content and campaigns for the manufacturers or distributors you want to reach.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
From Epicor consultant interviews to campaign delivery
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

A marketing lead who works with your Epicor delivery team
Founder Alex Cockayne has worked inside an ERP business. At Ascension, he brings your sales and consultants into the planning, gets the technical detail checked and takes responsibility for producing the marketing.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
Epicor partner marketing questions
Kinetic, Prophet 21, manufacturing assessments and the services your practice sells.
They need different messages. Kinetic is designed for manufacturers, while Prophet 21 focuses on distribution. We can use one marketing plan across your practice, but the audience, operational questions, content and enquiry routes should reflect the product and service being sold.
Start with a process your consultants know well, such as comparing estimated and actual job costs. We build content around the questions manufacturers ask, explain what your review covers and invite suitable prospects to discuss their requirements. Product claims need your technical approval.
Yes. We explain the assessment your team provides, including the questions around integrations, customisations and working processes. Your specialists confirm deployment options and current vendor guidance. The campaign should help customers plan, with no blanket promise about migration effort or timing.
We agree qualification questions with sales, covering current software, branches, warehouses and the purchasing or order problems driving the project. That information helps your consultants prepare a relevant first conversation rather than another general ERP demonstration.
Yes. Epicor distinguishes reseller, service and referral partner roles. We describe your actual arrangement and responsibilities. A consultancy selling implementation support should make that clear; a reseller's marketing should explain its software and services offer without implying permissions it does not hold.
Plan the next campaign for your Epicor practice
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


