Marketing for IFS Partners
Organic LinkedIn results for a specialist IFS partner
Results from a structured marketing programme covering service messaging, LinkedIn content and sales materials.
LinkedIn impressions · June–September
LinkedIn page views · June–September
Impression growth · Reported in the same client case
Marketing challenges for IFS partners
Your delivery experience needs to come through in the way you market your consultancy. We turn that experience into content and campaigns with a clear audience and purpose.
Stand out among IFS partners
Reach new and existing customers
Turn consultant knowledge into content
Services
Marketing services for IFS partners
One coordinated marketing function, with priorities shaped around your services, sales activity and available budget.
A structured marketing programme for an IFS partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
How we manage your IFS partner marketing
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

Why choose Ascension for IFS partner marketing?
Ascension was founded by Alex Cockayne after working within an ERP business alongside sales, delivery and leadership teams. That experience informs how we translate technical services into buyer-facing content. Our IFS partner work includes implementation, upgrades, support and continuous improvement.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
IFS partner marketing FAQs
Answers about services, approvals, measurement and working with your team.
Yes. We shape the plan around the IFS services your consultancy actually delivers. That can include implementation, upgrades, support and continuous improvement, with separate messages for prospects evaluating a partner and existing customers considering further work.
We can combine relevant IFS resources with your own service messaging, delivery experience and approved customer evidence. Some campaign options require active IFS Partner Connect access. We confirm access, usage permissions and approval requirements before including those assets in the agreed work.
We gather input from your IFS consultants and sales team, including common buyer questions, delivery approaches and approved customer examples. We turn that material into LinkedIn posts, service pages, case studies and sales collateral. Your nominated approver checks technical claims before publication.
Yes. New buyers need to understand your implementation approach, industry experience and delivery capability. Existing IFS customers may be considering upgrades, support or continuous improvement. We plan separate messages, content and campaign activity around the services and audiences you choose to prioritise.
We agree measures for the work being delivered, from LinkedIn engagement and website enquiries to webinar responses and sales feedback. Where suitable tracking and CRM data are available, we can review later opportunities too. Organic visibility figures are reported separately from leads, pipeline and revenue.
Discuss marketing for your consultancy
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


