Marketing for IFS Partners

We manage LinkedIn, sales materials, websites and campaigns for IFS partners. From winning new customers to promoting upgrades and support, your marketing is built around the services you deliver and the buyers you need to reach.
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Organic LinkedIn results for a specialist IFS partner

Results from a structured marketing programme covering service messaging, LinkedIn content and sales materials.

95,857

LinkedIn impressions · June–September

2,098

LinkedIn page views · June–September

+330%

Impression growth · Reported in the same client case

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert
Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin
Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly
CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO
IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO
Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO
UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO
IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Marketing challenges for IFS partners

Your delivery experience needs to come through in the way you market your consultancy. We turn that experience into content and campaigns with a clear audience and purpose.

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Stand out among IFS partners

An IFS badge tells buyers which software you work with. We explain your industry experience, delivery approach and customer results so prospects can assess what makes your consultancy right for them.
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Reach new and existing customers

A prospect choosing an ERP needs different content from an existing customer considering an upgrade or more support. We build messages around each audience, service and stage of the relationship.
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Turn consultant knowledge into content

Your consultants know the questions customers ask. We capture their input and turn it into posts, case studies, service pages and sales materials, with a clear review process for technical accuracy.

Marketing services for IFS partners

One coordinated marketing function, with priorities shaped around your services, sales activity and available budget.

01

LinkedIn-led marketing

Content planning, copy, design, publishing and reporting for your company page and agreed leadership profiles. Show your delivery knowledge through customer stories, practical guidance and service-led content.

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02

Sales enablement collateral

Service brochures, pitch decks, customer stories and company profiles that explain your implementation, upgrade and support offers. Give sales clear material for introductions, proposals and follow-up.

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03

Campaigns, events and launches

Coordinated LinkedIn, email and supporting assets for webinars, industry events, go-lives and service launches. Plan the promotion and follow-up alongside the event itself.

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04

Website design and development

Website structure, copy, design and development that make your IFS services easy to assess. Present your industry focus, delivery approach and customer evidence with a clear route to enquire.

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05

Fractional marketing leadership

A senior lead to set priorities, coordinate delivery and keep marketing aligned with sales. Agree the plan, responsibilities and measures, then maintain a regular review of what is working.

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IFS partner client story

A structured marketing programme for an IFS partner

company
Specialist IFS implementation partner
location
UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

How we manage your IFS partner marketing

Clear priorities, defined approvals and regular communication with your team.
01
Understand your services and buyers
We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.
01
02
Agree the plan and responsibilities
Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.
02
03
Produce, approve and deliver
We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.
03
04
Review results with sales
We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.
Get In Touch
04

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

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Why choose Ascension for IFS partner marketing?

Ascension was founded by Alex Cockayne after working within an ERP business alongside sales, delivery and leadership teams. That experience informs how we translate technical services into buyer-facing content. Our IFS partner work includes implementation, upgrades, support and continuous improvement.

ERP

Experience alongside sales, delivery and leadership

IFS

Marketing for the services your team delivers

IFS partner marketing FAQs

Answers about services, approvals, measurement and working with your team.

Don’t see your question?
Send us a message, we will get back to you.

Contact us

Contact us

Can you market IFS implementation, upgrade and support services?
Can you work with IFS Partner Connect campaign assets?
How do you turn technical IFS knowledge into marketing content?
Can you target new IFS buyers and existing IFS customers separately?
How do you measure marketing across a long IFS sales cycle?
Talk to Ascension

Discuss marketing for your consultancy

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director