Marketing for Infor Partners
An M3 customer campaign for food manufacturers
A 90-day campaign promoting a partner's traceability review service to food manufacturers already using Infor M3, with a webinar and follow-up consultations.
Target-account webinar attendees
Booked traceability reviews
Sales opportunities
Make your Infor specialism clear
Infor covers many products and industries. Your marketing needs to help buyers identify where your team fits.
Name the product and the customer
Explain what your consultants contribute
Give existing customers a relevant offer
Services
Marketing services for Infor consultancies
Choose the product line, sector and service you want to grow. We turn that priority into a practical marketing plan and deliver the work.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
From Infor practice priorities to published campaigns
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

Marketing built with your Infor consultants
Alex Cockayne founded Ascension after working inside an ERP business. We bring that experience to marketing delivery while your Infor specialists confirm product details, project claims and the suitability of each offer.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
Infor partner marketing questions
How we handle Infor product names, industry campaigns and services for existing customers.
Use the names that accurately describe your services and help your buyers find them. We can explain the relationship between your ERP product and the relevant CloudSuite, without replacing every product name with a general cloud label. Your team confirms the terminology before publication.
Yes. Give each practice its own pages and supporting material. A distributor assessing stock and order processes should not have to work through manufacturing content to understand your service. We connect the pages through clear navigation while keeping the offer specific to each audience.
Yes. We can build campaigns for training, reporting, integrations or process reviews where your consultancy provides those services. We agree the current product, customer problem and scope first. The campaign gives customers a reason to contact you without assuming they need a new ERP system.
Infor describes CloudSuite Industrial as the suite that evolved from SyteLine ERP. We use the terminology relevant to the customer's system and your offer, then have your consultants check it. We do not treat SyteLine, LN and M3 as different names for the same product.
Yes. The offer can focus on implementation delivery, integration, training or ongoing support. We explain who hires your team, what you take responsibility for and how you work with the customer's other suppliers. Your partner role and actual service scope determine the content.
Discuss marketing for your Infor practice
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


