Marketing for Infor Partners

Market the Infor products, industries and services your consultancy actually specialises in. Ascension creates LinkedIn content, campaigns, websites and sales materials for your practice, with clear messages for new software buyers and existing Infor customers.
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An M3 customer campaign for food manufacturers

A 90-day campaign promoting a partner's traceability review service to food manufacturers already using Infor M3, with a webinar and follow-up consultations.

20

Target-account webinar attendees

7

Booked traceability reviews

3

Sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert
Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin
Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly
CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO
IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO
Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO
UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO
IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Make your Infor specialism clear

Infor covers many products and industries. Your marketing needs to help buyers identify where your team fits.

Upward trending graph with arrow showing growth

Name the product and the customer

LN, M3 and CloudSuite Industrial are not interchangeable offers. An LN consultancy serving project manufacturers needs different content from an M3 practice serving food producers. We build each message around the product, industry and service your team delivers.
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Explain what your consultants contribute

An Infor product brochure cannot explain your implementation approach, industry knowledge or support service. We turn those differences into pages and sales materials buyers can use to assess your firm.
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Give existing customers a relevant offer

A manufacturer already using M3 may need process improvements or training rather than replacement software. We separate customer campaigns from new implementation campaigns, with an offer and next step suited to each group.

Marketing services for Infor consultancies

Choose the product line, sector and service you want to grow. We turn that priority into a practical marketing plan and deliver the work.

01

LinkedIn-led marketing

Create LinkedIn posts with your consultants about problems their customers face, such as batch traceability, production planning or distribution processes. We manage writing, design and publishing with your team's technical review.

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02

Sales enablement collateral

Give sales a clear industry presentation, service overview and project story. Explain your scope, delivery approach and responsibilities so a buyer can distinguish your consultancy from another Infor partner.

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03

Campaigns, events and launches

Build a campaign around an M3 customer workshop, an LN implementation service or a CloudSuite Industrial offer. We prepare invitations, landing pages, presentation materials and follow-up content for the selected audience.

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04

Website design and development

Build website pages that separate your Infor product lines and industries. Show which services you provide for each, the problems you address and how a visitor can discuss their requirements.

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05

Fractional marketing leadership

Manage marketing priorities across your Infor practices. We coordinate consultant input, approvals and the campaign calendar, then review enquiry quality with sales before deciding what to do next.

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Client story

A structured marketing programme for a partner

company
Specialist implementation partner
location
UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

From Infor practice priorities to published campaigns

Clear priorities, defined approvals and regular communication with your team.
01
Understand your services and buyers
We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.
01
02
Agree the plan and responsibilities
Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.
02
03
Produce, approve and deliver
We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.
03
04
Review results with sales
We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.
Get In Touch
04

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

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Marketing built with your Infor consultants

Alex Cockayne founded Ascension after working inside an ERP business. We bring that experience to marketing delivery while your Infor specialists confirm product details, project claims and the suitability of each offer.

ERP

Experience alongside sales, delivery and leadership

Infor

Marketing for the services your team delivers

Infor partner marketing questions

How we handle Infor product names, industry campaigns and services for existing customers.

Don’t see your question?
Send us a message, we will get back to you.

Contact us

Contact us

Should our website use M3, LN or CloudSuite in its headings?
Can one website market both manufacturing and distribution practices?
Can you promote services to companies already using Infor M3?
How do you describe SyteLine and CloudSuite Industrial accurately?
Can an Infor delivery partner market services without selling licences?
Talk to Ascension

Discuss marketing for your Infor practice

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director