Marketing for Odoo Partners

Help buyers understand what your Odoo consultancy will deliver, which problems you solve and what a project involves. Ascension creates content, campaigns, websites and sales materials around your implementation, development and support services.
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An Odoo campaign for service businesses

A 90-day campaign for a partner offering project, timesheet and billing discovery workshops to service firms managing these tasks in separate systems.

22

Qualified project enquiries

8

Booked discovery workshops

4

Sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert
Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin
Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly
CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO
IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO
Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO
UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO
IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Show what an Odoo project actually includes

Buyers can see the apps themselves. Your marketing needs to explain the work involved in making them useful for their business.

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Turn the app list into a clear offer

A page listing every Odoo app leaves buyers to work out the project. We explain the workflow your team handles, which apps are involved and what the customer can expect from discovery, configuration and training.
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Separate software price from project cost

An Odoo subscription does not cover all implementation work. Your content should explain the scope of your service, the customer's responsibilities and what affects the price, before someone assumes the subscription includes a complete rollout.
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Distinguish configuration from development

Some buyers need standard apps configured well. Others need integrations or custom modules. We describe your approach and the projects you want, so enquiries reflect your capabilities rather than an open-ended request to build anything.

Marketing services for Odoo consultancies

Build your marketing around a defined service and customer need, from a first implementation to support for an existing setup.

01

LinkedIn-led marketing

Create LinkedIn content showing how your consultants approach Odoo projects. Topics can cover discovery, choosing the initial apps, moving data and training users, with practical input from your delivery team.

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02

Sales enablement collateral

Prepare discovery checklists, scope overviews and proposal presentations. Help sales explain what is included, what requires further investigation and how your consultancy handles changes during an Odoo project.

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03

Campaigns, events and launches

Promote an Odoo workflow demonstration, implementation workshop or support review. We produce the campaign page, invitations, presentation and follow-up materials, with a clear next step for the intended buyer.

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04

Website design and development

Build your consultancy's marketing website around its services and industries. Link app-specific pages to the wider implementation offer, and distinguish new projects from training, development and ongoing support.

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05

Fractional marketing leadership

Set marketing priorities against the Odoo projects your team wants to deliver. We coordinate consultant contributions, manage the content calendar and review enquiries by scope, budget and readiness with sales.

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Client story

A structured marketing programme for a partner

company
Specialist implementation partner
location
UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

Plan, produce and review your Odoo marketing

Clear priorities, defined approvals and regular communication with your team.
01
Understand your services and buyers
We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.
01
02
Agree the plan and responsibilities
Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.
02
03
Produce, approve and deliver
We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.
03
04
Review results with sales
We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.
Get In Touch
04

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

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Give your Odoo delivery team marketing support

Alex Cockayne founded Ascension after working inside an ERP business. We organise the marketing work and turn consultant input into clear content, with your team checking Odoo functionality and project claims before publication.

ERP

Experience alongside sales, delivery and leadership

Odoo

Marketing for the services your team delivers

Odoo partner marketing questions

Clear communication about editions, implementation costs, app scope and custom work.

Don’t see your question?
Send us a message, we will get back to you.

Contact us

Contact us

Can you explain Community and Enterprise without overselling either edition?
Should we publish Odoo implementation prices?
Can we attract projects that begin with only a few Odoo apps?
How do we market custom Odoo development accurately?
Can we target businesses that started setting up Odoo themselves?
Talk to Ascension

Discuss marketing for your Odoo consultancy

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director