Marketing for Priority Software Partners
A 90-day campaign for multi-store retail services
A proposed campaign for a Priority Software partner offering stock-visibility reviews to retailers with several stores. A campaign page, LinkedIn content and consultant-led webinar would explain the review and invite buyers to discuss their inventory processes.
Qualified retail enquiries
Booked inventory reviews
Sales opportunities
Give buyers a reason to choose your Priority practice
Priority provides partner marketing resources. Your website and campaigns still need to explain your own services, customer fit and approach to delivery.
Vendor materials describe the software, not your business
A broad offer makes the first conversation vague
Your own developments need a clear explanation
Services
Practical marketing for Priority Software partners
Use the vendor resources available to you alongside original content that explains your business. We manage the production and keep sales involved.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
How we put your Priority partner marketing into practice
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

Work with an ERP marketing founder
Alex Cockayne founded Ascension after working inside an ERP business. He leads your marketing directly, works with your consultants to make the offer clear and organises the writing, design and campaign work needed to put it in front of buyers.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
Priority Software partner marketing questions
How agency support fits with vendor resources and the services your practice sells.
Priority offers materials, campaigns and lead-generation support. Ascension's role is to explain your particular business and carry out your marketing plan. That can include original customer stories, sector pages, regular LinkedIn content and sales materials based on your own delivery experience.
Yes, where your permissions allow. We review what is current, identify what already answers the buyer's question and write the missing partner-specific content. Your team confirms branding requirements, product claims and any restrictions before material is used.
Choose the retail problem your team can address, such as stock visibility across stores and warehouses. Explain your review or implementation scope, then prepare content for retail operations, finance and IT. We keep the offer tied to the Priority products your business actually delivers.
Yes. We can write a product page, prepare demonstration materials and plan a launch campaign. Buyers need to understand the use case, dependencies and support arrangements. Your specialists verify compatibility and any marketplace or partner-status claims before publication.
Keep the original source in your CRM and record later campaign activity separately. Review enquiries, meetings and opportunities by source. A vendor introduction that reads your content should not automatically become a new agency-generated lead; the reporting should show both contributions accurately.
Discuss marketing for your Priority Software business
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


