Marketing for QAD Partners
An automotive supplier ERP assessment campaign
A 90-day campaign for a QAD consultancy offering an ERP requirements assessment to automotive suppliers. LinkedIn posts, a supplier briefing and follow-up cover customer schedules, traceability and the scope of a potential project.
Qualified automotive enquiries
ERP assessment meetings
Sales opportunities
Explain your role in a QAD manufacturing project
Manufacturers need to understand how your team approaches their requirements, supports plant operations and works with the people responsible for delivery.
Automotive suppliers have precise requirements
A global rollout still happens at individual plants
The product portfolio needs a clear service offer
Services
Content and campaigns for your QAD consultancy
Build marketing around an assessment, rollout or support service your team can explain and deliver.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
How we turn QAD project knowledge into marketing
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

A marketing lead for your QAD practice
Ascension is led by Alex Cockayne, who has worked inside an ERP business. He organises the input from your manufacturing consultants and sales team, then manages content and campaign delivery with clear technical approvals.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
QAD partner marketing questions
Automotive suppliers, plant rollouts, QAD products and your role in the partner network.
We would choose a defined issue, such as handling changing customer schedules, and explain what your ERP assessment investigates. The content should identify who needs to attend, what information to prepare and what decisions the review supports, rather than promise an outcome before discovery.
Yes. We work with your team to explain the common processes, local requirements and rollout work involved. Approved project evidence can show your contribution to planning, data, training and adoption. We keep your consultancy's work distinct from capabilities supplied by the software.
Where the buyer's requirement differs, yes. Adaptive ERP covers enterprise processes; Redzone Connected Workforce focuses on frontline teams. If you deliver both, we can explain their relationship and your integration work. We first confirm your product coverage and the service being offered.
Yes, with your specialists reviewing the details. We can explain your work around trading-partner requirements, document exchange and schedule handling. We avoid blanket statements about OEM compliance or implementation effort, because the client's requirements and the agreed solution need to be checked.
Yes. QAD's REACH programme distinguishes channel, services and technology partners. We describe your actual role: selling or referring, providing consulting and implementation, or supplying a complementary solution. Your current agreement and approved credentials guide the wording, rather than a general claim to cover everything.
Discuss marketing for the QAD projects you want to win
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


