Marketing for Sage Partners

Promote your Sage implementation, training and support services to the buyers who need them. We manage content, campaigns and sales materials for your Intacct, Sage 200, X3 or other Sage practice, with separate messages for new and existing customers.
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Sage Intacct campaign

A 90-day campaign for a Sage Intacct partner targeting finance leaders in professional services firms.

24

Qualified finance-system enquiries

6

Sales opportunities

£150k

Opportunity pipeline value

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert
Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin
Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly
CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO
IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO
Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO
UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO
IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Different Sage products need different marketing

Your product range, customer base and target market should determine what you say and who you reach.

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Reach the right buyer for each product

An Intacct finance campaign might focus on reporting across multiple entities. An X3 campaign for manufacturers might focus on production and traceability. We choose the problem, audience and evidence before writing the campaign.
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Give buyers a reason to choose your firm

Sage explains its software. Your marketing needs to explain your contribution: industry knowledge, implementation approach, integrations, training and support. We turn those differences into specific website copy and sales materials.
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Keep existing customers in the plan

New software sales are only part of the opportunity. Your customers may need reporting help, an integration or additional training. We separate those campaigns from migration offers so each message matches the customer's situation.

Marketing services for your Sage practice

Marketing delivery for the Sage products and customer groups you prioritise. We agree the work, schedule and approvals with your team.

01

LinkedIn-led marketing

Publish LinkedIn content about month-end reporting, stock control and other problems your Sage services solve. We develop the topics with your consultants and manage the copy, design and publishing.

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02

Sales enablement collateral

Prepare Sage product comparisons, customer stories and proposal presentations. Show what your consultancy contributes through implementation, training and support, with evidence suited to each sales conversation.

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03

Campaigns, events and launches

Promote a new Sage service, customer webinar or industry offer. We create the invitations, landing page, presentation and follow-up materials around the product and audience you choose.

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04

Website design and development

Create separate pages for your Sage products, industries and services. We write and build them so visitors can assess the fit, understand your delivery and enquire about the right offer.

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05

Fractional marketing leadership

Balance new software sales with work for existing Sage customers. We manage priorities across product lines, coordinate the marketing calendar and review enquiries with your sales team.

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Client story

A structured marketing programme for a partner

company
Specialist implementation partner
location
UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

How we run marketing for your Sage business

Clear priorities, defined approvals and regular communication with your team.
01
Understand your services and buyers
We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.
01
02
Agree the plan and responsibilities
Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.
02
03
Produce, approve and deliver
We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.
03
04
Review results with sales
We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.
Get In Touch
04

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

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Work directly with an ERP marketing founder

Alex Cockayne leads Ascension after working inside an ERP business. For your Sage practice, we agree the product lines and customer groups to prioritise, then produce the content with your consultants.

ERP

Experience alongside sales, delivery and leadership

Sage

Marketing for the services your team delivers

Sage partner marketing questions

Questions about product pages, regional offers and marketing to existing Sage customers.

Don’t see your question?
Send us a message, we will get back to you.

Contact us

Contact us

Can you market Sage Intacct, Sage 200 and Sage X3 on the same website?
Can you support Sage 100 and Sage 300 partners in the US?
Can you create campaigns for customers considering a move from Sage 50?
What about Sage customers who want to stay on their current product?
Can you market Sage Marketplace apps and integrations?
Talk to Ascension

Discuss marketing for your Sage business

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director