Marketing for Sage Partners
Sage Intacct campaign
A 90-day campaign for a Sage Intacct partner targeting finance leaders in professional services firms.
Qualified finance-system enquiries
Sales opportunities
Opportunity pipeline value
Different Sage products need different marketing
Your product range, customer base and target market should determine what you say and who you reach.
Reach the right buyer for each product
Give buyers a reason to choose your firm
Keep existing customers in the plan
Services
Marketing services for your Sage practice
Marketing delivery for the Sage products and customer groups you prioritise. We agree the work, schedule and approvals with your team.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
How we run marketing for your Sage business
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

Work directly with an ERP marketing founder
Alex Cockayne leads Ascension after working inside an ERP business. For your Sage practice, we agree the product lines and customer groups to prioritise, then produce the content with your consultants.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
Sage partner marketing questions
Questions about product pages, regional offers and marketing to existing Sage customers.
Yes. Each product needs a clear page and a defined audience. We help visitors understand which option matches their requirements, then explain your implementation and support services. Campaigns can focus on one product or industry without sending everyone to a general Sage page.
Yes. We build the marketing around the Sage products you sell and support in your market. For a US practice, that can include Sage 100 and Sage 300. We agree the target industries, regional terminology and customer examples with you before creating content.
Yes. We explain the practical reasons a customer might consider a change, such as reporting requirements, more entities or growing operational needs. The campaign should help them assess their options and understand your migration service. Your consultants confirm product suitability and technical claims.
We can promote services that help them use it more effectively, such as training, reporting, integrations or a review of their setup. The offer comes from what your team actually provides and what those customers need. A product replacement does not have to be the starting point.
Yes. We explain which Sage product the app connects to, the task it handles and who benefits. Campaign materials can include a use-case page, demonstration webinar and sales overview. Your technical team confirms compatibility, supported versions and any requirements before we make those claims.
Discuss marketing for your Sage business
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


