Marketing for SYSPRO Partners
A metal fabrication campaign over 90 days
A proposed campaign promoting a production-planning review to metal fabricators. Consultant interviews would inform a focused page, LinkedIn content and webinar follow-up addressing material availability, job progress and delivery commitments.
Qualified fabrication enquiries
Operations discovery meetings
Scoped sales opportunities
Make your SYSPRO knowledge useful to buyers
A prospect may recognise SYSPRO without knowing which partner can solve their particular operational problem. Your marketing needs to make that connection.
The useful detail stays inside your delivery team
Your own solutions get lost in the product list
Existing customers only hear about new releases
Services
Content and campaigns for your SYSPRO business
Put a specific service in front of the people who need it, supported by clear writing and materials your consultants can stand behind.
A structured marketing programme for a partner
A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.
The challenge
Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.
The work
Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.
A repeatable process
A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.
The evidence
The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.
From consultant knowledge to published SYSPRO content
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
LinkedIn Strategy
Campaign Delivery
B2B Growth
Event Marketing
ERP Positioning
Pipeline Support
Sales Enablement
Pitch Decks
Technical Messaging
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies
Sales Decks
Brochures
Sponsorship Assets
Go-Live Campaigns
Webinar Support
Sales Collateral
Website Copy
Case Studies

Direct access to an ERP marketing founder
Alex Cockayne set up Ascension after working inside an ERP business. He leads the work with your team, asks your consultants for the detail buyers need and manages production so useful content does not remain an unfinished internal task.
Experience alongside sales, delivery and leadership
Marketing for the services your team delivers
Questions from SYSPRO consultancies
Marketing implementation services, customer improvements and your own SYSPRO extensions.
Yes. We use the operational problem to separate the message. A fabricator may need to review estimating and job costs; a distributor may need better warehouse and order processes. Each campaign reflects the services your team actually delivers.
State the problem it solves, what it connects to and who provides implementation and support. We can create a dedicated page, demonstration materials and a sales summary. Your technical team checks compatibility and product claims before publication.
Yes. We can promote reviews, training, reporting work or integrations that your practice provides. Content should explain who the service is for and what the customer receives. New implementation messaging stays separate so customers are not pushed towards an irrelevant replacement discussion.
Start with one issue, such as understanding job progress against material availability. Your consultants explain how they assess it. We then create content and an offer around that assessment, rather than promising every fabricator the same production or cost savings.
Yes. Show which information moves between systems, which manual tasks change and who owns each part of the work. We keep technical detail available for IT and explain scope and dependencies in the main sales copy. Your specialists approve the proposed integration description.
Talk about marketing your SYSPRO services
Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.
"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."


