Marketing for Unit4 Partners

Explain your Unit4 services to the finance, people and project teams buying them. Ascension helps consultancies turn sector knowledge into clear website copy, LinkedIn content, campaigns and sales materials for the work they want to win.

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A 90-day nonprofit finance campaign

A proposed campaign for a Unit4 ERP partner offering grant-reporting workshops to nonprofit finance teams. The campaign would explain the workshop's scope, address reporting problems and invite suitable organisations to discuss their requirements.

Qualified nonprofit enquiries

Booked reporting workshops

Qualified sales opportunities

Testimonials

Trusted by Leading ERP consultancies

Petra Tuitert

Partner Marketing Director @ IFS

I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.

Benjamin

Head of Sales @ Enterprise ERP Consultancy

Alex was heavily involved in our marketing and delivered strong work across the board. His biggest impact was on design. He brought a modern look to our materials that had been missing and redesigned our website from the ground up, creating a major improvement on what we had before.

Holly

CEO @ Enterprise ERP Consultancy

Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out.

CRO

IFS ERP consultancy

"Substantial traffic increase across all media platforms and increased leads."

CEO

Mid-market ERP consultancy

"The biggest advantage has been building brand credibility and exposure which has made it easier to expand globally due to the marketing presence increasing. Overall branding has been consistent and professional also."

CEO

UK-based IFS ERP consultancy

"Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article."

CRO

IFS ERP consultancy

"Agile and smart thinking to quickly achieve outstanding outcomes and tangible results."

Want results like this for your consultancy?

Unit4 buyers need clarity about your role

Your sector experience, product knowledge and delivery responsibilities need to be clear before a prospect can judge whether your consultancy fits.

The product list hides the service

Naming Unit4 ERP, FP&A or Financials by Coda does not explain what you do. We describe your specific implementation, reporting, migration or support work and make clear which products it covers.

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One message cannot answer every stakeholder

Finance wants reliable reporting. HR needs workable people processes. Project leads need to understand costs and resources. We organise your content around each team's decisions while keeping the wider engagement consistent.

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Sector knowledge is difficult to judge

A university, nonprofit and professional services firm may use the same vendor but assess different needs. We show the relevant workflows, delivery considerations and evidence your consultants can substantiate for each audience.

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Services

Marketing built around your Unit4 services

Give prospective clients useful information at each step, from an initial reporting question to a detailed conversation about delivery.

LinkedIn-led marketing

Create LinkedIn content that answers finance and project questions in your chosen sectors. We interview your specialists, turn their explanations into posts and handle design, scheduling and reporting.

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Sales enablement collateral

Prepare service briefs, presentations and customer stories that clarify responsibilities, dependencies and delivery scope. Give different stakeholders enough detail to review your offer and involve the right colleagues.

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Campaigns, events and launches

Build a campaign around a defined workshop, webinar or event meeting. We prepare invitations, registration pages, presentation materials and follow-up for the relevant finance, people or project audience.

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Website design and development

Structure your website by product, service and sector where those distinctions help buyers. Explain migration and support offers separately, and make it easy to enquire about the work your practice actually provides.

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Fractional marketing leadership

Bring marketing priorities into line with the services your Unit4 practice can deliver. We manage the schedule, coordinate specialist approvals and review enquiries with sales so the plan reflects real demand.

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Client story

A structured marketing programme for a partner

company

Specialist implementation partner

location

UK and Ireland

A specialist implementation partner in the UK and Ireland needed its marketing to better reflect its delivery capability.

Read the case study

The challenge

Inconsistent messaging and ad hoc publishing made it harder to explain the firm’s implementation, upgrade, support and continuous improvement services.

The work

Ascension introduced service-led LinkedIn content, consistent positioning, sales materials and event assets, supported by defined approvals and reporting.

A repeatable process

A defined publishing schedule, approval process and reporting routine gave the team clear ownership and more consistent marketing activity.

The evidence

The case records organic LinkedIn visibility growth across June–September, alongside clearer sales materials and service messaging. View the full case for the reported figures and scope.

How we work

How we develop your Unit4 marketing

Clear priorities, defined approvals and regular communication with your team.

Understand your services and buyers

We review your service priorities, target industries, existing materials and sales feedback. You provide the commercial context and access to the right subject specialists.

Agree the plan and responsibilities

Together we set the scope, campaign goals, review points and publishing schedule. Your team confirms technical claims, customer permissions and any vendor requirements.

Produce, approve and deliver

We create the agreed content and assets, manage feedback and prepare delivery. You nominate an approver and supply the access needed for the agreed channels.

Review results with sales

We review channel performance alongside enquiries and sales feedback where available. The next plan reflects what buyers respond to and what your consultancy needs to sell.

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LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

LinkedIn Strategy

Campaign Delivery

B2B Growth

Event Marketing

ERP Positioning

Pipeline Support

Sales Enablement

Pitch Decks

Technical Messaging

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Sales Decks

Brochures

Sponsorship Assets

Go-Live Campaigns

Webinar Support

Sales Collateral

Website Copy

Case Studies

Smiling man with dark hair and beard wearing a black sweater and a silver wristwatch against a city skyline background.

An ERP marketing founder involved in the work

Alex Cockayne founded Ascension after working inside an ERP business. He works directly with your team to understand service scope and buyer questions, then manages the writing and production needed to put that knowledge to use.

ERP

Experience alongside sales, delivery and leadership

Unit4

Marketing for the services your team delivers

Get In Touch

Unit4 partner marketing questions

Product naming, sector campaigns and communicating your consultancy's services.

Don’t see your question?
Send us a message, we will get back to you.

Talk to Ascension

Discuss marketing for your Unit4 consultancy

Tell us which services you want to grow, who you want to reach and where marketing is getting stuck. We’ll discuss your priorities and the support that fits your team.

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Trusted by ERP Consultancies Worldwide

"I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results."

Petra Tuitert - Partner Marketing Director