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LinkedIn marketing for Acumatica partners
Acumatica sells only through value-added resellers, prices by applications and resources rather than users, and ships an R1 and an R2 release each year. Buyers are choosing a VAR, so we build your LinkedIn case for UK and US audiences.
“I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.”
Results from our last three ERP success stories
Organic LinkedIn activity only, measured in LinkedIn Page Analytics.
For the resellers and builders behind Acumatica
Every Acumatica sale runs through a VAR, sometimes with a services partner or ISV alongside and an alliance partner making the introduction. Each needs to explain its part plainly.
Finance directors; Operations directors; Construction contractors; Specialty contractors; Wholesale distributors; Field service businesses
Value-added resellers
The only route to buy Acumatica Cloud ERP: selling, implementing, training and supporting customers.
Services partners
Configuration, development and technical consulting, with industry authorisation after two implementations.
ISV partners
Industry-specific solutions and extensions, sold through the reseller channel.
Alliance and referral partners
Introducing new customers to Acumatica and earning referral fees on the first year’s licence.
Acumatica partner messages that drift apart
Three problems we keep finding, each one from a real client engagement.
Posting happens when someone has time
No cadence, no content plan and no quality control.
Every channel tells a different story
LinkedIn, sales collateral and event materials say slightly different things, so your delivery strength never comes through.
Technical buyers tune out marketing
IT directors and senior decision-makers are wary of anything that reads like a sales pitch.
Running LinkedIn for an Acumatica VAR or ISV
One team plans, writes, designs, publishes and reports, so your consultants stay on delivery.
Pillars around your Acumatica editions
Go-lives, construction or distribution expertise, release upgrades and the licensing questions buyers want explained.
Writing from consultant interviews
We interview your consultants and write the posts. Nobody on your team has to draft anything.
Design: carousels and visuals
Carousels and graphics designed to a professional standard, with optional video where it adds value.
Publishing and reporting
Scheduling, a monthly report and a quarterly review of what to change.
Recent work for ERP consultancies
Each sample shows who it was for and what it was for.
Case study carousel
Thought leadership post
LinkedIn article banner
Consultant profile
Our latest win for an ERP consultancy
Structured marketing programme for a specialist IFS implementation partner
Strong delivery and IFS expertise weren’t reflected in the firm’s marketing. LinkedIn, sales collateral and event materials told slightly different stories, and there was no publishing schedule, approval process or reporting.
Acumatica topics for construction and distribution
A proposed shortlist. An ISV would replace the go-live post with its own product story; a construction specialist would add a second job-cost idea.
The week before an Acumatica go-live
Your consultants’ final checks before cutover, from opening balances to user access, written for the finance director signing it off.
Why unlimited users changes the rollout plan
Acumatica prices by applications and resources, not seats. How that lets a client bring site and field staff in from the start.
What a new Acumatica release means for customers
Releases arrive as R1 and R2 each year. Your team’s view on which features to switch on and what to test first.
Job costing for contractors on Acumatica
How your team sets up Acumatica for construction so project managers and finance see the same job costs.
Your first 90 days
Your consultant signs off every technical claim before anything goes live.
Kickoff and consultant interviews
We learn your services, your buyers and the projects worth talking about.
Content pillars and the first month’s calendar
You approve the plan before anything is written.
Writing and technical sign-off
Your nominated consultant checks the technical claims in every post.
Publishing at the agreed cadence
Set by your scope. One ERP consultancy we work with posts twice a week.
Monthly report and quarterly review
What moved, what to change and next quarter’s topics.
Ascension vs the alternatives
Pick the option you’re weighing up and see the difference side by side.
What our ERP clients say
"Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out."
“Substantial traffic increase across all media platforms and increased leads.”
“Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article.”
“Agile and smart thinking to quickly achieve outstanding outcomes and tangible results.”
Three ways to run LinkedIn with us
A monthly retainer, scoped to the services you need. Commitment is agreed at scoping.
Strategy & Direction
A LinkedIn plan and templates. Your team does the posting.
Done With You
We create the content with your team’s input.
Acumatica questions to raise with us
Answered honestly, before your first call.
Next reads for Acumatica VARs
How to market ERP software without sounding like every other consultancy
Why your ERP consultancy isn’t getting inbound enquiries
LinkedIn content strategy for ERP consultancies with long sales cycles
Make your Acumatica practice easier to choose
Tell us whether you are a VAR, ISV or services partner and which industries you focus on. We’ll plan the first month.
Specialist marketing for ERP consultancies. LinkedIn-led, sales-aligned, and built around how the ecosystem actually works.
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