Question 1

Can you write about GP end of support without scaring our customers?

Accepted Answer

Yes, by treating Microsoft’s timeline as planning information rather than a countdown. Microsoft has published separate end dates for GP product support and, later, for security patches, and a post quotes them only after your consultant confirms they still stand. A finance director still on GP needs to know what that means for their year-end, their integrations and their budget cycle, not to be told the sky is falling. Posts can set out the options your consultants actually recommend, such as a phased move to Business Central or a check on whether Finance and Supply Chain Management fits better, and the order of work that makes sense. A nominated consultant checks every date and migration claim before scheduling, so nothing overstates urgency, quotes a timeline you would not commit to in a proposal or contradicts what your account managers are telling customers. Useful formats include a carousel explaining the published dates and what each means in practice, a consultant’s short video on which historical data can stay behind, and an approved story from a customer who has already moved. Each points to a next step that matches your offer, such as an assessment.

Question 2

How do you keep content accurate when Business Central changes twice a year?

Accepted Answer

Each April and October release can change screens, features and Copilot capabilities, and tenants then have a five-month window to take the update before it is enforced. That rhythm is useful content in itself: customers want to know what is coming, what to test and whether their extensions will survive. We plan release posts after your team has tried the update in a sandbox, interview whoever did the testing and write up what customers should switch on, what can wait and what to check in their own extensions. The draft goes back to that consultant for approval, so feature names and screenshots match what customers will see. If a capability is still in preview or limited to some regions, the post says so plainly. The preview period opens a month before each major version, in March and September, which gives your team time to explore what is coming. A post written then positions you as the partner who looks ahead rather than reacts. Partners who manage many tenants can explain how they schedule updates across a customer base without disrupting month end.

Question 3

We also sell an app on Microsoft’s marketplace. Can LinkedIn cover the product and our services?

Accepted Answer

It can, with separate pillars and different interviewees. App content speaks to the business problem the app solves, the people who use it every day and how it fits inside Business Central or Finance and Operations. Services content speaks to implementation, support and your team’s judgement. Mixing them in one post confuses both readers and can make the app look like a route into consultancy, or the reverse. We interview your product owner about use cases and customer feedback, and your delivery lead about projects, then give each a regular slot in the calendar. Marketplace listings and programme benefits are confirmed with you before we mention them, and integration claims are approved by the person who knows the code. Where your app holds certified status through Microsoft’s ISV programmes, we use the exact wording you are entitled to, never more. Demonstration content works well here: a short, captioned screen recording of a common task often explains an app faster than any description. Industry apps for wholesale distribution or professional services, where Microsoft says Business Central is mainly used, are natural subjects.

Question 4

Do posts go out from our company page or from our practice leads?

Accepted Answer

Both, where your scope covers leadership profiles, because they do different jobs. A practice lead’s profile suits opinion and lessons learned: why a distributor stayed on Business Central rather than moving to Finance and Supply Chain, what went wrong on a GP data migration and how the team fixed it, or what a release wave changes for finance teams. The company page suits release news, events, hiring and approved customer stories, and gives buyers somewhere to check you are substantial. We write in each person’s voice from interviews, so profile posts do not read like rebadged company announcements. Each extra profile adds to the price, so we agree with you which ones are worth it. Staffing firms are a special case: consultants’ profiles can show depth of Business Central or Finance experience, while the company page focuses on the projects and roles you fill, without naming end clients who have not agreed. Practice leads who speak at user groups or Microsoft events can repurpose their talks into short posts.

Question 5

Are LinkedIn Ads included if we want to reach GP customers directly?

Accepted Answer

LinkedIn Ads are optional and sit on their own budget. They can help if you want a GP migration guide or a Business Central webinar in front of finance leaders at a defined list of companies, since organic reach alone will not guarantee those people see it. Ad spend is outside the retainer, and so is outbound messaging. If you want direct outreach to named GP customers or prospects, the Outbound LinkedIn ICP Campaign handles that as a separate engagement, so organic content, paid promotion and outreach can support each other while each is scoped on its own terms. When paid and organic run together, we keep the messaging aligned, so a finance director who sees an ad and then visits your page finds the same argument made in more depth. Registrations and downloads from paid campaigns should go straight to your sales team for follow-up rather than sitting in a spreadsheet.

Question 6

We build Power Platform solutions around Business Central. Should that be part of our LinkedIn story?

Accepted Answer

Yes, as long as each post ties back to a business result rather than the tooling. Microsoft’s Business Applications designation covers Dynamics 365 and Power Platform together, so buyers already expect partners to work across both. The strongest posts pick one process, such as approvals that used to travel by email or a report finance rebuilt every week, and show how an app or automation removed the manual step. Your maker or solution architect explains it in an interview; we write it for an operations or finance reader and design a simple before-and-after visual. Licensing, connectors and data access are easy to describe loosely, so your nominated consultant confirms those details before anything is published. Power Platform then becomes a supporting pillar next to Business Central rather than a separate brand.

LinkedIn marketing for Dynamics 365 partners

Results from our last three ERP success stories

For partners selling Business Central, Finance and Supply Chain

Business Central services partners

Finance and Supply Chain partners

ISVs

Dynamics staffing firms

Why Dynamics 365 partners lose momentum on LinkedIn

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

Your Dynamics 365 LinkedIn, run by one team

Pillars built on your Dynamics services

Writing from consultant interviews

Design: carousels and visuals

Publishing and reporting

Recent work for ERP consultancies

Case study carousel

Thought leadership post

LinkedIn article banner

Consultant profile

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

Four Dynamics 365 posts worth drafting first

What moving from GP to Business Central involves

Getting ready for each Business Central release wave

Where Copilot in Business Central saves time

Business Central or Finance and Supply Chain?

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

Done For You

Your Dynamics 365 questions, before the first call

Further reading for Microsoft partners

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Why your ERP consultancy isn’t getting inbound enquiries

LinkedIn content strategy for ERP consultancies with long sales cycles

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