Question 1

Kinetic, Prism, Prophet 21: how do you keep Epicor’s product names straight?

Accepted Answer

By checking them every time. Epicor uses Kinetic for its manufacturing ERP, Prophet 21 for distribution and BisTrack for building suppliers, and it embeds Prism AI agents in Kinetic and Prophet 21. Your customers will spot a wrong name at once, and a post that calls Prism a separate product or mixes Kinetic with an older Epicor release undermines your authority. Our drafts follow your consultants’ interview notes, and a nominated consultant approves product names and capabilities before scheduling. Release names and versions get the same treatment, because a manufacturer on an older Kinetic release reads posts through the lens of their own screens. The same discipline applies to trade vocabulary: a fabricator, a machine builder and a building supplier each describe their work differently, and the copy should sound like their trade rather than ours. Screenshots and demo footage are checked the same way, since a dated interface in a Kinetic post suggests the partner is behind. Distribution customers on Prophet 21 talk about branches, counter sales and supplier rebates, a different register again from manufacturing. Cloud and on-premises customers are handled the same way, with each post clearly labelled for the setup it describes.

Question 2

How do you make content specific to make-to-order manufacturing?

Accepted Answer

By starting from jobs, not features. Epicor describes Kinetic as specialised for discrete, make-to-order manufacturing, so posts follow a job from quote to shipment: estimating, material planning, scheduling, shop-floor reporting and job costing. They show where your consultants changed how that flow runs for a client, using examples the client has approved. Production managers recognise their own week in that kind of post far faster than in a module overview. We interview the person who led the project and keep claims to what the client has signed off. Repeat and one-off jobs make a useful contrast in a carousel, since the same Kinetic configuration choices play out differently in each. Capacity planning, engineering changes and material shortages are the moments production managers remember, so we ask consultants about those rather than menus and screens. Quality and scrap data, where the client allows it, make the story concrete. Lead times, on-time delivery and quote turnaround are the outcomes owners care about, so approved figures on those anchor the narrative. Shop-floor terminals, barcode scanning and machine monitoring are tangible details that make a job story vivid, provided the client is comfortable with what appears in photos.

Question 3

We moved customers off old Epicor systems such as Vantage. Can we talk about that?

Accepted Answer

Yes, and it is strong material. Posts can explain what moving from a legacy Epicor system to Kinetic involves, using your own anonymised examples: data, customisations, reports, integrations and retraining the shop floor. Long-standing Epicor customers are a real audience for this, and they want to hear from someone who has done it before rather than read a brochure. Your consultant checks every version and product claim, and we only name clients who have agreed in writing. Retraining is often the underrated part of these moves, and a post from the consultant who ran the sessions can become one of the most shared in a month. Timelines, parallel running and cutover weekends are worth describing honestly, because a long-standing customer weighs disruption to production above almost anything else. Customers leaving heavily customised older systems also want to know which customisations Kinetic makes unnecessary, and your consultants are best placed to explain it. Cloud hosting, licensing changes and support arrangements after the move are further questions to answer in plain terms. Archived data, historical reporting and audit requirements also shape how much history moves across, a practical topic for finance teams.

Question 4

Can LinkedIn support our presence at Epicor Insights?

Accepted Answer

Yes. Posts before the event can say who from your team is going and what you want to discuss, so customers and prospects can book time. During it, short updates from the floor keep you visible without heavy production. Afterwards, a consultant’s view on what the announcements change for customers, whether for Kinetic, Prism or Prophet 21, keeps the conversation going. We plan these into the calendar early. For stand graphics and other event material, see our campaigns, events and launches service. Short interviews with your consultants after sessions, filmed simply and edited later, add their voices to your event coverage. If you exhibit or speak, a recap carousel with three takeaways for customers, published within a week, is more useful to them than a generic thank-you post. Partner pavilions, customer dinners and breakout sessions each suggest different content, from invitations to short reflections afterwards.

Question 5

Who posts: the company page or our managing director?

Accepted Answer

Both work, for different jobs. Your managing director’s profile suits views on manufacturing, hiring, skills and lessons from projects; the company page suits Kinetic news, Prism demonstrations, events and customer stories. Buyers in owner-managed manufacturing firms often want to know the person behind the partner, and a managing director who posts sensibly answers that. We run the accounts in your scope, and including leadership profiles changes the quote. Engineering and operations leaders inside your firm can contribute too, for example on recruiting apprentices into ERP roles or on what the team learned from a difficult go-live. Recruitment posts aimed at consultants and developers also belong on the company page, since a growing team signals capacity to buyers. Customer advisory boards or user forums your firm hosts are worth featuring too, because they show you listen.

Question 6

We’re an Epicor referral partner rather than a reseller. Is LinkedIn content worth it for us?

Accepted Answer

It can be, because a referral partner’s value is judgement, and judgement is easy to show in posts. Epicor’s channel includes referral partners who introduce businesses to Epicor, so your content should explain the advice you give before any software is chosen: how you review a manufacturer’s processes, the questions you ask about growth and systems, and when you think Epicor fits and when it does not. Being clear about the referral relationship builds trust, and posts never suggest you implement or support Kinetic if you do not. A partner’s leadership profile often carries this best, with the company page sharing approved client outcomes. We interview your advisers, and a nominated person on your side approves any claim about Epicor products before it is scheduled.

LinkedIn marketing for Epicor partners

Results from our last three ERP success stories

From resale to referral across the Epicor channel

Reseller channel partners

Service channel partners

Referral partners

Handpicked ISV partners

How Epicor partner content gets drowned out

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

LinkedIn, managed around your Epicor calendar

Kinetic-first content planning

Writing from consultant interviews

Design: carousels and visuals

Publishing and reporting

Recent work for ERP consultancies

Case study carousel

Thought leadership post

LinkedIn article banner

Consultant profile

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

Epicor topics for make-to-order manufacturers

Moving to Kinetic from an older Epicor system

Asking Epicor Prism about live ERP data

Quoting a make-to-order job in Kinetic

Why building suppliers run BisTrack

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

Done For You

Epicor partner questions worth asking

Further guides for Epicor partners

How to market ERP software without sounding like every other consultancy

Why your ERP consultancy isn’t getting inbound enquiries

LinkedIn content strategy for ERP consultancies with long sales cycles

Turn your Kinetic know-how into LinkedIn posts