For IFS partners

LinkedIn marketing for IFS partners

We plan, write, design and publish LinkedIn content for IFS partners. We turn your implementation, upgrade and support expertise into clear posts for the buyers you want to reach, across the UK and US.

An IFS partner’s company page post asks ‘Preparing for an IFS Cloud upgrade?’ beside a five-slide carousel, ‘IFS Cloud upgrade readiness’. A technical review panel shows IFS Cloud terminology checked, upgrade steps verified and approval from the solution architect, next to organic impressions for the last 30 days.
50+
Trusted by 50+ partners across the ERP ecosystem
300+
Pieces of content produced across retained clients
100%
Client retention, no churn since founding

“I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.”

Petra Tuitert
Petra Tuitert
Partner Marketing Director @ IFS
Results

Results from our last three ERP success stories

Organic LinkedIn activity only, measured in LinkedIn Page Analytics.

95,857
LinkedIn impressions
June to September · IFS implementation partner, UK and Ireland
Read the case →
22,365
Impressions in five months
IFS staffing and consultancy firm, UK and North America
Read the case →
2,791
Content clicks in 19 weeks
Managed DBA provider covering IFS Applications
Read the case →
Who it's for

Built for firms that sell IFS work

We work with the firms around IFS: the partners who implement and support it, the specialists who staff and run it, and the firms that resell or build on it.

Your buyers

IT directors; Operations leaders; Aerospace and defence; Manufacturing; Construction and engineering; Energy and utilities

Implementation and support partners

New implementations, IFS Cloud upgrades, support and continuous improvement.

IFS staffing and consultancy firms

Placing IFS-skilled consultants on delivery and transformation projects.

Specialist service providers

Managed services around IFS, such as database administration.

Resell and ISV partners

Firms that resell IFS or build products that extend it.

Three versions of one IFS firm: a LinkedIn post headlined ‘Your trusted partner for every ERP project’, a sales deck reading ‘IFS Cloud upgrade specialists’ and an event stand promising ‘Digital transformation for manufacturers’, with red crosses breaking the links between them.
The problem

Why LinkedIn stalls for IFS partners

Three problems we keep finding, each one from a real client engagement.

1

Posting happens when someone has time

No cadence, no content plan and no quality control.

Seen at an ERP staffing and consultancy firm
2

Every channel tells a different story

LinkedIn, sales collateral and event materials say slightly different things, so your delivery strength never comes through.

Seen at an ERP implementation partner
3

Technical buyers tune out marketing

IT directors and senior decision-makers are wary of anything that reads like a sales pitch.

Seen at a managed DBA provider
What we manage

Everything it takes to run LinkedIn for an IFS practice

One team plans, writes, designs, publishes and reports, so your consultants stay on delivery.

01

Content planning around your IFS services

Content pillars built on what you sell: implementation, upgrades, support and continuous improvement.

02

Writing from consultant interviews

We interview your consultants and write the posts. Nobody on your team has to draft anything.

03

Design: carousels and visuals

Carousels and graphics designed to a professional standard, with optional video where it adds value.

04

Publishing and reporting

Scheduling, a monthly report and a quarterly review of what to change.

Monthly LinkedIn report and quarterly review
Accounts we run
Company page
Leadership profiles
LinkedIn Ads, optional with its own budget
The work

Recent work for ERP consultancies

Each sample shows who it was for and what it was for.

Cover of a LinkedIn case study carousel for a managed DBA provider: ‘In banking, database compliance isn’t optional.’

Case study carousel

Managed DBA provider · one of twelve five-page carousels
LinkedIn thought leadership post for a managed DBA provider: ‘What happens to your IFS environment at 2am on a Sunday?’

Thought leadership post

Managed DBA provider · from the 12-part series “What’s quietly putting your database at risk”
LinkedIn article banner for an IFS staffing and consultancy firm: ‘The organisations that get the most from their IFS Cloud implementation share one thing in common.’

LinkedIn article banner

IFS staffing and consultancy firm · brand refresh
Consultant profile designed for an IFS staffing and consultancy firm, setting out a solution architect’s expertise, experience and qualifications.

Consultant profile

IFS staffing and consultancy firm · standardised CV template
Case study

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

UK and Ireland · LinkedIn, sales collateral, events and reporting
The problem

Strong delivery and IFS expertise weren’t reflected in the firm’s marketing. LinkedIn, sales collateral and event materials told slightly different stories, and there was no publishing schedule, approval process or reporting.

What we did
LinkedIn marketing and content planning
Messaging and positioning
Sales enablement collateral
Event and campaign readiness
Reporting and coordination
Read the full case
95,857
Total LinkedIn impressions
2,098
Page views, up 40.4%
+330%
Impression growth
June to September · organic only · source: LinkedIn Page Analytics
What we'd write about

Posts an IFS practice could run next quarter

Proposed topics only. We keep the ones that match the IFS work you deliver, whether that is ERP, asset management or field service, and drop the rest.

1

Preparing for your IFS Cloud upgrade

What your consultants check before an upgrade starts, from customisations to test plans, given twice-yearly releases and monthly service updates.

2

When maintenance planning lives in IFS

A consultant explains how an asset-intensive client links maintenance work to finance in IFS Enterprise Asset Management, written for operations leaders.

3

Field service scheduling, explained by your engineers

How your team configures IFS Field Service Management for technicians on the road, and what changes for the dispatcher on day one.

4

What the latest IFS event means for customers

After IFS Unleashed or a regional IFS Connect event, a consultant picks out the announcements that change your customers’ plans.

How it works

Your first 90 days

Your consultant signs off every technical claim before anything goes live.

1

Kickoff and consultant interviews

We learn your services, your buyers and the projects worth talking about.

2

Content pillars and the first month’s calendar

You approve the plan before anything is written.

3

Writing and technical sign-off

Your nominated consultant checks the technical claims in every post.

4

Publishing at the agreed cadence

Set by your scope. One ERP consultancy we work with posts twice a week.

5

Monthly report and quarterly review

What moved, what to change and next quarter’s topics.

This month’s IFS content calendar at two company page posts a week: ‘IFS Cloud upgrade readiness’ is scheduled, a consultant’s project decision is approved, a support handover piece is in review and a customer story is drafting. A sign-off panel holds the handover post until the consultant approves it.
Your options

Ascension vs the alternatives

Pick the option you’re weighing up and see the difference side by side.

Ascension
Compare with
Generalist LinkedIn agency
IFS knowledge
Built in from day one
Learns on your budget
Technical sign-off
On every post
Not usually
Design and carousels
Included
Usually
Reporting
Monthly, plus a quarterly review
Monthly
Time to start
Ready from week one
A few weeks
Where it wins
ERP focus with a full team
Multi-platform and paid scale
Ascension
Compare with
In-house marketer
IFS knowledge
Built in from day one
Depends on the hire
Technical sign-off
On every post
Ad hoc
Design and carousels
Included
Depends on skills
Reporting
Monthly, plus a quarterly review
Up to them
Time to start
Ready from week one
Months to hire
Where it wins
ERP focus with a full team
There every day
Ascension
Compare with
Freelance ghostwriter
IFS knowledge
Built in from day one
Rarely
Technical sign-off
On every post
Not usually
Design and carousels
Included
Rarely
Reporting
Monthly, plus a quarterly review
Rarely
Time to start
Ready from week one
Days
Where it wins
ERP focus with a full team
Lowest cost for writing alone
Testimonials

What our ERP clients say

Holly
CEO @ Enterprise ERP Consultancy

"Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out."

CRO
IFS ERP consultancy

“Substantial traffic increase across all media platforms and increased leads.”

CEO
UK-based IFS ERP consultancy

“Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article.”

CRO
IFS ERP consultancy

“Agile and smart thinking to quickly achieve outstanding outcomes and tangible results.”

Scope and pricing

Three ways to run LinkedIn with us

A monthly retainer, scoped to the services you need. Commitment is agreed at scoping.

Strategy & Direction

A LinkedIn plan and templates. Your team does the posting.

LinkedIn content plan and templates
Content frameworks and messaging guidelines
Periodic check-ins and guidance calls
Talk about scope

Done With You

We create the content with your team’s input.

LinkedIn strategy and content direction
Content creation with your team’s input
Design production shared with your team
Regular check-ins and performance reviews
Talk about scope
What changes the quote
Number of accounts
Posts per week
Carousel and design volume
LinkedIn Ads
FAQs

Questions IFS partners ask us

Answered honestly, before your first call.

How do you check IFS content is technically accurate?
Can you talk to existing IFS customers about upgrades and to new prospects about implementation at the same time?
We sell IFS asset management and field service, not only ERP. Can the content reflect that?
Can LinkedIn support what we do at IFS Unleashed and the IFS Connect events?
How much time will this take from our IFS consultants?
We’re an IFS staffing and consultancy firm, not an implementer. What would our content look like?

Talk to our team about LinkedIn for your IFS practice

The first call covers your IFS services, the accounts you want to grow and what you post now.

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