Solution providers, alliance and BPO partners

LinkedIn marketing for NetSuite partners

NetSuite buyers want to know how fast they can go live, what OneWorld means for their subsidiaries and who runs finance afterwards. We put your consultants’ answers on LinkedIn as posts and carousels aimed at UK and US finance leaders.

‘Going live on NetSuite this quarter?’ asks the post at the top. Below it sits a ‘NetSuite go-live readiness’ carousel; beside it, a review panel confirming NetSuite terminology and go-live steps, and a 30-day organic impressions chart.
50+
Trusted by 50+ partners across the ERP ecosystem
300+
Pieces of content produced across retained clients
100%
Client retention, no churn since founding

“I just wanted to share that I’ve been really impressed with the work Alex is producing for several of our UK partners. The approach around multi-touch, multi-channel campaigns and the focus on more targeted, high-quality content is clearly delivering strong results.”

Petra Tuitert
Petra Tuitert
Partner Marketing Director @ IFS
Results

Results from our last three ERP success stories

Organic LinkedIn activity only, measured in LinkedIn Page Analytics.

95,857
LinkedIn impressions
June to September · IFS implementation partner, UK and Ireland
Read the case →
22,365
Impressions in five months
IFS staffing and consultancy firm, UK and North America
Read the case →
2,791
Content clicks in 19 weeks
Managed DBA provider covering IFS Applications
Read the case →
Who it's for

For firms that resell, deliver or run NetSuite

Some NetSuite firms resell and implement, some consult alongside NetSuite’s own sales team, some run outsourced finance on the platform and some build SuiteApps. Your LinkedIn should say which one you are.

Your buyers

CFOs at scaling companies; Group financial controllers; Operations directors; Software and SaaS firms; Wholesale distribution; Retail

Solution providers

Reselling NetSuite, implementing it and keeping customers supported long after go-live.

Alliance partners

Consulting, integration and implementation delivered alongside NetSuite’s sales team.

BPO partners

Outsourced accounting run on NetSuite for growing companies.

SuiteApp developers

Apps that extend NetSuite, listed in the SuiteApp Marketplace.

A NetSuite partner’s messages pull apart: the LinkedIn post claims ‘Your trusted partner for every ERP project’, the deck sells ‘NetSuite implementation specialists’ and the stand reads ‘Digital transformation for manufacturers’, joined by connectors crossed out in red.
The problem

Where NetSuite partner marketing loses its edge

Three problems we keep finding, each one from a real client engagement.

1

Posting happens when someone has time

No cadence, no content plan and no quality control.

Seen at an ERP staffing and consultancy firm
2

Every channel tells a different story

LinkedIn, sales collateral and event materials say slightly different things, so your delivery strength never comes through.

Seen at an ERP implementation partner
3

Technical buyers tune out marketing

IT directors and senior decision-makers are wary of anything that reads like a sales pitch.

Seen at a managed DBA provider
What we manage

Everything a NetSuite practice needs on LinkedIn, handled

One team plans, writes, designs, publishes and reports, so your consultants stay on delivery.

01

A plan that fits your NetSuite model

Go-lives, OneWorld rollouts, SuiteApps or outsourced finance, depending on how your firm earns its revenue.

02

Writing from consultant interviews

We interview your consultants and write the posts. Nobody on your team has to draft anything.

03

Design: carousels and visuals

Carousels and graphics designed to a professional standard, with optional video where it adds value.

04

Publishing and reporting

Scheduling, a monthly report and a quarterly review of what to change.

Monthly LinkedIn report and quarterly review
Accounts we run
Company page
Leadership profiles
LinkedIn Ads, optional with its own budget
The work

Recent work for ERP consultancies

Each sample shows who it was for and what it was for.

Cover of a LinkedIn case study carousel for a managed DBA provider: ‘In banking, database compliance isn’t optional.’

Case study carousel

Managed DBA provider · one of twelve five-page carousels
LinkedIn thought leadership post for a managed DBA provider: ‘What happens to your IFS environment at 2am on a Sunday?’

Thought leadership post

Managed DBA provider · from the 12-part series “What’s quietly putting your database at risk”
LinkedIn article banner for an IFS staffing and consultancy firm: ‘The organisations that get the most from their IFS Cloud implementation share one thing in common.’

LinkedIn article banner

IFS staffing and consultancy firm · brand refresh
Consultant profile designed for an IFS staffing and consultancy firm, setting out a solution architect’s expertise, experience and qualifications.

Consultant profile

IFS staffing and consultancy firm · standardised CV template
Case study

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

UK and Ireland · LinkedIn, sales collateral, events and reporting
The problem

Strong delivery and IFS expertise weren’t reflected in the firm’s marketing. LinkedIn, sales collateral and event materials told slightly different stories, and there was no publishing schedule, approval process or reporting.

What we did
LinkedIn marketing and content planning
Messaging and positioning
Sales enablement collateral
Event and campaign readiness
Reporting and coordination
Read the full case
95,857
Total LinkedIn impressions
2,098
Page views, up 40.4%
+330%
Impression growth
June to September · organic only · source: LinkedIn Page Analytics
What we'd write about

Ideas a NetSuite practice could post

A starting list to test against your business. A BPO partner would trade the go-live piece for month-end close; a SuiteApp developer would lead with its product.

1

What a NetSuite go-live really needs

Your consultants list the data, testing and sign-offs they insist on before switching a finance team over, and what tends to slip.

2

Adding an overseas subsidiary in OneWorld

What changes when a client adds an entity abroad: currencies, intercompany postings and SuiteTax, explained by the consultant who set it up.

3

Fixed-fee SuiteSuccess or a tailored project?

When a preconfigured SuiteSuccess package suits a client, and when your team recommends a scoped implementation instead.

4

Running a client’s month end on NetSuite

For BPO partners: how your accountants close the books on NetSuite each month and what the client sees afterwards.

How it works

Your first 90 days

Your consultant signs off every technical claim before anything goes live.

1

Kickoff and consultant interviews

We learn your services, your buyers and the projects worth talking about.

2

Content pillars and the first month’s calendar

You approve the plan before anything is written.

3

Writing and technical sign-off

Your nominated consultant checks the technical claims in every post.

4

Publishing at the agreed cadence

Set by your scope. One ERP consultancy we work with posts twice a week.

5

Monthly report and quarterly review

What moved, what to change and next quarter’s topics.

Posting plan for a NetSuite practice, Tuesdays and Thursdays: ‘NetSuite go-live readiness’ is scheduled, an approved customer story is still drafting further down, and one post sits in a sign-off card marked ‘Waiting for your consultant’.
Your options

Ascension vs the alternatives

Pick the option you’re weighing up and see the difference side by side.

Ascension
Compare with
Generalist LinkedIn agency
NetSuite knowledge
Built in from day one
Learns on your budget
Technical sign-off
On every post
Not usually
Design and carousels
Included
Usually
Reporting
Monthly, plus a quarterly review
Monthly
Time to start
Ready from week one
A few weeks
Where it wins
ERP focus with a full team
Multi-platform and paid scale
Ascension
Compare with
In-house marketer
NetSuite knowledge
Built in from day one
Depends on the hire
Technical sign-off
On every post
Ad hoc
Design and carousels
Included
Depends on skills
Reporting
Monthly, plus a quarterly review
Up to them
Time to start
Ready from week one
Months to hire
Where it wins
ERP focus with a full team
There every day
Ascension
Compare with
Freelance ghostwriter
NetSuite knowledge
Built in from day one
Rarely
Technical sign-off
On every post
Not usually
Design and carousels
Included
Rarely
Reporting
Monthly, plus a quarterly review
Rarely
Time to start
Ready from week one
Days
Where it wins
ERP focus with a full team
Lowest cost for writing alone
Testimonials

What our ERP clients say

Holly
CEO @ Enterprise ERP Consultancy

"Alex has been instrumental in supporting our social media campaigns and marketing materials. He is great to work with and is always looking for new ways to develop content and ideas, with a clear drive to make sure our marketing and brand stand out."

CRO
IFS ERP consultancy

“Substantial traffic increase across all media platforms and increased leads.”

CEO
UK-based IFS ERP consultancy

“Pleasure to work with. Responds promptly, and always happy to listen to the team for our feedback to get the required finished article.”

CRO
IFS ERP consultancy

“Agile and smart thinking to quickly achieve outstanding outcomes and tangible results.”

Scope and pricing

Three ways to run LinkedIn with us

A monthly retainer, scoped to the services you need. Commitment is agreed at scoping.

Strategy & Direction

A LinkedIn plan and templates. Your team does the posting.

LinkedIn content plan and templates
Content frameworks and messaging guidelines
Periodic check-ins and guidance calls
Talk about scope

Done With You

We create the content with your team’s input.

LinkedIn strategy and content direction
Content creation with your team’s input
Design production shared with your team
Regular check-ins and performance reviews
Talk about scope
What changes the quote
Number of accounts
Posts per week
Carousel and design volume
LinkedIn Ads
FAQs

Answers for NetSuite firms

Answered honestly, before your first call.

How do you write about go-live timelines without promising dates we can’t hit?
We’re an alliance partner, not a reseller. Will the content make that clear?
Can posts handle OneWorld and multi-currency detail accurately?
Do you post from our founders’ profiles as well as the company page?
Is paid LinkedIn promotion included, or outreach to prospects?
We run outsourced accounting on NetSuite. How do we market a BPO service without sounding like a bookkeeper?

Start your NetSuite partner content plan

Tell us whether you resell, consult alongside NetSuite or run outsourced finance, and which growth stage you sell into.

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