Question 1

Odoo buyers are price-sensitive. How do you avoid sounding like every other partner?

Accepted Answer

By showing judgement rather than discounts. Odoo partners earn on subscriptions, implementation and module maintenance, so posts that explain how your team scopes a project, when it says no to customisation and how it handles upgrades show what the buyer is paying for. An owner-manager who understands why a cheap quote turned into an expensive rescue is easier to sell to than one comparing day rates. We draw those stories from interviews with your consultants and from approved client examples, not from Odoo’s product pages, which every competitor can quote just as easily. Transparent scoping posts help as well: what a starter project includes, which apps are usually added later and how support is structured, explained without publishing figures you would rather discuss directly. Case studies with before-and-after process maps, approved by the client, are particularly persuasive for buyers who have been burned by a failed implementation. Support plans, response times and who owns hosting are other concrete differences buyers can compare once you explain them. Industry demos, such as a construction quote turning into a project or a shop order flowing into stock, make value visible in under a minute.

Question 2

How do you write about upgrades when every customer’s modules are different?

Accepted Answer

We write about the method, not a promise. Posts explain what your team checks when a customer moves to a newer major version, how extra modules are ported and tested in a copy of the database, what happens to data and workflows, and what the customer should expect during the switch. Because Odoo supports only its three latest major versions, customers on older releases need this explained calmly rather than as a threat. Your nominated consultant checks each technical claim, so nothing suggests an upgrade is automatic when custom code is involved. Hosting changes the story. Odoo Online receives intermediate versions every two months, while Odoo.sh and on-premise installations move on major versions, so each upgrade post says which setup it covers. Data migration between versions, renamed fields and changed workflows are details owner-managers rarely consider, so a short checklist post can save your team many sales calls. Third-party modules from the Odoo Apps Store need the same scrutiny, since their authors may not support a new version on day one. Rollback plans and test databases reassure owners that an upgrade will not stop invoicing for a week.

Question 3

Can posts mention our Gold or Silver status?

Accepted Answer

Yes, if it is current. Odoo reviews partner levels every quarter against new users sold, certified staff and customer retention, so a level can change during the year. We confirm your level before any post mentions it, update the wording if it moves, and keep the emphasis on what the level says about your team, such as certified consultants and retained customers, rather than on the badge itself. Certified staff are worth featuring individually, with their permission, because Odoo certifications belong to individuals and a buyer meeting a named certified consultant gains real reassurance. If you also run training or a learning programme, that story belongs alongside your level, because it shows how you develop certified people. Approved testimonials from long-standing customers back up that retention story.

Question 4

Our customers include tradespeople and retailers. Can one company page reach both?

Accepted Answer

It can, with sector pillars that take turns. Odoo publishes industry modules for areas such as construction, retail and trades, so a post for a building firm and a post about stock across several shops can sit in the same month without mixing messages. Trades businesses often care about quoting, scheduling and getting paid; retailers about stock, tills and online orders. The quarterly review tells us which sector is drawing engagement, and we adjust the split rather than forcing every post to speak to everyone. Food and hospitality, another of Odoo’s industry categories, adds a third voice if your team serves those businesses. Construction firms think in sites, phases and subcontractors; retailers in branches, margins and seasons; the vocabulary in each post follows suit. Multi-company groups, franchises and online sellers are further segments some partners focus on, each with distinct pain points.

Question 5

We’re a small team. What do you need from our developers?

Accepted Answer

Very little writing time. We interview a developer or functional consultant about the work, then write, design and publish the post. A nominated person on your team approves technical claims, such as module names, version numbers and hosting details, before it is scheduled. Developers often have the best material, such as why a standard app beat a custom build, and a short call is enough to capture it. If you want to promote an upgrade guide to a wider audience, LinkedIn Ads are an option with their own budget. Short screen recordings of a configuration in action, captioned for silent viewing, suit developer-led stories particularly well. Functional consultants can also explain training approaches, such as how they teach a warehouse team to use the barcode app. Open-source contributions or published modules, where your team has them, are further evidence of technical depth, and contributions to community discussions or documentation show expertise without a sales tone.

Question 6

Our buyers run their business across several separate apps. How do you make the case for one Odoo system?

Accepted Answer

By showing the cost of the gaps rather than listing modules. Odoo’s industry setups bring apps such as Project, Inventory, Sales and Purchase together, so a sale, a project, stock and the invoice can sit in one system, and your posts should show what that removes: rekeying orders, chasing timesheets, reconciling two versions of a customer record. A carousel can follow one job from quote to payment and mark every point where a separate tool used to break the chain. Owner-managers often prefer to start with a few apps and add more later, so posts can explain how your consultants phase a rollout without promising that every existing tool disappears. We interview the consultant who scoped it, and your nominated person checks each app name and integration claim before scheduling.

LinkedIn marketing for Odoo partners

Results from our last three ERP success stories

For Odoo partners selling Enterprise and the work around it

Official partners

Upgrade specialists

Module developers

Industry specialists

Why Odoo partner content stops selling the work

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

Planning to publishing, covered for Odoo partners

Topics built around the Odoo work you sell

Writing from consultant interviews

Design: carousels and visuals

Publishing and reporting

Recent work for ERP consultancies

Case study carousel

Thought leadership post

LinkedIn article banner

Consultant profile

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

Odoo topics for owner-managed businesses

Is your Odoo version still supported?

Community or Enterprise: what changes

Online, Odoo.sh or on-premise?

Configure first, customise last

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

Done For You

Odoo partner questions, before we start

Worth reading for Odoo partners

How to market ERP software without sounding like every other consultancy

Why your ERP consultancy isn’t getting inbound enquiries

LinkedIn content strategy for ERP consultancies with long sales cycles

Show buyers why your Odoo work is worth paying for