Question 1

Priority already gives us vendor marketing material. Why would we need more?

Accepted Answer

Vendor material explains Priority ERP; it cannot explain why a buyer should choose your firm to implement it. A manufacturer comparing two resellers already assumes the software works. What they cannot see is how your team scopes a project, which sectors you understand and what happens when something goes wrong after go-live. Your posts need your consultants’ judgement, your sector experience and stories your clients have approved. Where vendor material is useful, such as a product announcement, we can reference it once you confirm you have permission to use it and that it is current, then add your own view on what it means for customers. It also helps to show your own assets: implementation templates, industry configurations or training approaches your team has built, which a buyer will never find in vendor material. Awards, certifications or long tenure with Priority can be mentioned too, once you have confirmed the wording and dates. A configuration built for food producers or electronics assemblers is the kind of example that makes those assets concrete. Reference visits, where a satisfied client hosts a prospect on site, can be promoted with permission and make memorable posts.

Question 2

How do you write about aiERP without overselling it?

Accepted Answer

By separating what is live from what is planned. Priority describes aiERP as an AI-native ERP platform and its own page notes that some listed features are still on the roadmap. Posts show what your consultants have actually used with customers, such as natural-language requests through aiERP Companion or AI-assisted reconciliation, and label anything else as announced rather than available. That honesty matters more with AI than with most features, because buyers have heard bold claims from every vendor. Your nominated consultant checks those claims before scheduling, and we revisit older posts if a roadmap item ships or changes. Good aiERP posts are specific, such as a consultant showing one natural-language request that worked well for a client and one that needed better data first, so readers see both the promise and the preparation. Data quality is the hidden subject of most AI posts, so consultants can explain which fields and histories need tidying before natural-language requests return useful answers. Security and data residency questions also come up with AI features, so consultants explain where data is processed only when Priority has published that detail.

Question 3

Our clients range from retailers to manufacturers. Can one feed serve both?

Accepted Answer

Yes, if the calendar alternates rather than mixes. Retail posts deal with stores, POS, replenishment, loyalty and e-commerce; manufacturing posts deal with production planning, costing and purchasing. A retailer who meets a bill-of-materials post, or a manufacturer who meets a till-roll anecdote, scrolls on. We tag each post to a sector pillar, interview the consultant who works in that sector, and check in the quarterly review which sector content found its audience before rebalancing the next quarter. Priority’s breadth, from retail POS to hospitality and manufacturing, is a strength, but the content should follow where your consultants actually deliver rather than the full catalogue. Hospitality partners working with Priority’s hotel systems would get a separate pillar again, with language drawn from front desk, revenue and housekeeping teams. Wholesale distributors bring their own vocabulary: picking, containers, landed costs and customer pricing agreements. Electronics, medical devices and pharmaceutical manufacturers, all on Priority’s industry list, bring regulatory nuance that general manufacturing posts lack.

Question 4

We are a technology partner on Priority Market, not a reseller. Does this still fit?

Accepted Answer

It does, with a different emphasis. A technology partner’s readers are Priority customers and the resellers who recommend add-ons to them, so posts explain the problem your app solves, how it connects through Priority’s APIs and what support looks like after installation. Resellers also need confidence that recommending you will not create work for them. We interview your product lead and your support team, and they approve any integration or compatibility claim before it is published. Priority Market listings and API details change, so we confirm current wording before each post rather than relying on last quarter’s copy. Joint posts with resellers who recommend your app can widen reach, provided both parties approve the wording. Customer quotes about the add-on, with permission, give resellers language they can reuse. Compatibility notes, kept current after each Priority release, save resellers from awkward calls with customers.

Question 5

Can you include outreach to target accounts or paid promotion?

Accepted Answer

Paid LinkedIn promotion is optional and has its own budget, for example to put a go-live guide in front of UK distributors, and the money spent on ads sits outside the retainer. Direct outreach to target accounts is separate too: it is handled by our Outbound LinkedIn ICP Campaign, so organic content and outbound messages can support each other without being sold as one service. For a Priority reseller with a defined territory, organic content usually comes first, because outreach lands better when prospects can see a credible feed behind it. Loyalty and e-commerce add-ons can be promoted the same way when they are part of what you sell, and Priority Payments, the vendor’s payment solution, can sit in the finance pillar. Territory-specific landing pages or webinar recordings make good destinations for paid campaigns, so the money buys more than a click.

Question 6

Can you write about Priority’s warehouse management and delivery planning, not just the core ERP?

Accepted Answer

Yes, where your team implements them. Priority lists Warehouse Management, Advanced Delivery Planning and Mobile ERP among its products, and each speaks to people who rarely read finance-led ERP posts: warehouse managers, transport planners and operations directors. Good posts stay close to the floor, such as how pickers moved from paper lists to handheld devices, how a distributor planned routes around tighter delivery windows, or what changed for drivers on day one. We interview the consultant who configured the module, use photographs only where the client has cleared them and keep any improvement figures to what the client approves. These posts form an operations pillar beside your ERP and retail content, and your nominated consultant checks module names and process steps before scheduling.

LinkedIn marketing for Priority Software partners

Results from our last three ERP success stories

For firms that sell and shape Priority ERP

VARs in Priority’s global network

Retail and POS specialists

Priority Market technology partners

Consultants and advisers

The LinkedIn gap for Priority ERP firms

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

What running LinkedIn for a Priority ERP reseller involves

Content lines for each Priority product you sell

Writing from consultant interviews

Design: carousels and visuals

Publishing and reporting

Recent work for ERP consultancies

Case study carousel

Thought leadership post

LinkedIn article banner

Consultant profile

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

Priority ERP topics to pitch your buyers

Going live on Priority ERP without surprises

What aiERP Companion can actually do

One stock picture across stores and warehouse

Core modules or the full suite?

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

Done For You

Before you commit: Priority ERP questions

Reading list for Priority resellers

How to market ERP software without sounding like every other consultancy

Why your ERP consultancy isn’t getting inbound enquiries

LinkedIn content strategy for ERP consultancies with long sales cycles

Put your Priority ERP expertise on LinkedIn