Question 1

Our buyers are automotive suppliers. How do you avoid generic manufacturing content?

Accepted Answer

By writing about what automotive suppliers deal with every week: EDI releases from OEMs, advance shipping notices, traceability and launch dates that do not move. QAD says its platform supports automotive EDI standards for Tier 1, Tier 2 and Tier 3 suppliers and lets them share forecasts, releases, shipping notices and invoices with OEM customers, but your posts need your consultants’ experience of making that work on a real line. A post about the week a schedule change hit a plant, and what the system and the team did about it, says more than any feature list. We interview the people who were there and keep the language specific to the plant and the customer schedule. Formats that suit automotive buyers include a short explainer on what a bad shipping notice costs, a carousel on launch readiness and a plant manager’s quote from an approved project. Quality escapes, containment and corrective action reports are familiar territory for automotive quality teams, and posts touching them are written with your quality lead. Customer scorecards from OEMs, where suppliers are allowed to share them, are compelling proof of delivery performance.

Question 2

Can you cover Redzone and ChampionAI as well as the ERP?

Accepted Answer

Yes, where you deliver them. Redzone Connected Workforce speaks to plant leaders and frontline teams about engagement and productivity on the shift; QAD Adaptive ERP speaks to planners, finance and IT about the system of record. We keep them in separate pillars unless your services genuinely join them, because a plant manager and a CFO stop reading for different reasons. Your nominated consultant checks product claims, including anything about ChampionAI, before scheduling, and we avoid describing capabilities you have not implemented yourselves. For a technology partner whose solution complements QAD, posts follow the same rule: show the job it does for the plant or planner, then how it connects, and keep integration claims to what you have tested. Plant-floor photography, cleared by the customer, makes Redzone content feel real in a way stock imagery never does. Lean and continuous-improvement vocabulary, from OEE to shift huddles, gives Redzone posts credibility with operations teams.

Question 3

How do you write about moving off older QAD versions without alarming customers?

Accepted Answer

By framing it as planning rather than urgency. QAD itself describes Adaptive ERP as built from the MFG/PRO foundation, so long-standing customers are not starting from scratch. Posts explain what your team checks, such as customisations, integrations, EDI maps and reporting, and how a move can be sequenced around production peaks and shutdowns. We avoid support-date claims unless QAD has published them and your consultant has confirmed them, and we never suggest a customer is at risk to create a sale. Life sciences and food customers add another layer, because validation and traceability requirements shape how and when they can change systems, so those posts are written with your quality specialists involved. Multi-site rollouts deserve posts as well, such as standardising processes across plants in different countries while respecting local requirements. Consolidating several legacy instances into one Adaptive ERP environment is a story in itself, best told by the architect who planned it.

Question 4

We’re a channel partner selling QAD to new manufacturers. Is LinkedIn worth it for net new logos?

Accepted Answer

It supports selling rather than replacing it. Organic posts from your company page and sales leaders build familiarity with manufacturers before a first meeting, and give a prospect something credible to check after it. Direct messages to a defined account list count as outbound messaging, which is not in this retainer; that work belongs to our separate Outbound LinkedIn ICP Campaign. LinkedIn Ads are optional with their own budget, and the ad spend is excluded from the fee. In practice, the content needs to exist before the outreach starts. Community partners who refer manufacturers to QAD benefit from the same visibility, because referrals land better when the referrer is known for something specific. Trade shows and supplier days in automotive regions offer good moments for posts, especially if your sales leaders attend.

Question 5

Our QAD consultants are on site at plants most weeks. How does this fit?

Accepted Answer

We work around site visits. Interviews can happen by video in short slots, early or late in the day, and we write, design and publish everything from there. The only other ask is a technical check from a nominated consultant, who confirms terms such as lot genealogy, EDI document types and Adaptive ERP module names before a post goes live. Time on site is useful raw material too: a photo from a plant, cleared by the customer, and two lines on what the team fixed that week can become one of the strongest posts in the month. Plant managers and supply chain directors spend much of the day away from a desk, so short, mobile-friendly posts suit them. Shift patterns and plant shutdowns are noted in the calendar so interview requests never land in a changeover week.

Question 6

Coaching is part of our QAD services offer. How do we make adoption work visible on LinkedIn?

Accepted Answer

By telling the story after go-live, which most partners skip. QAD’s REACH programme describes services partners as offering consulting, implementation and coaching, and coaching is where your team proves the system is actually used. Posts can show how planners stopped keeping side spreadsheets once QAD Adaptive ERP held the data they needed, how super users were trained across shifts, or what a coaching visit to a plant involves. A coach’s point of view, captured in a short interview, reads as genuine expertise, and a plant manager’s approved quote adds the customer’s side. We avoid adoption percentages unless the client has measured and approved them. Your nominated consultant reviews each post for accurate module names and process detail, and these stories sit in their own pillar alongside migration and EDI content.

LinkedIn marketing for QAD partners

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REACH services partners

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Why QAD partner posts miss the plant floor

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

LinkedIn for a QAD practice, run end to end

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Manufacturing topics for a QAD practice

From MFG/PRO roots to QAD Adaptive ERP

Getting automotive EDI right before launch

Lot genealogy when a customer calls

Pairing Redzone with the ERP on the floor

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

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Questions a QAD partner should ask us

Before your next QAD campaign, read these

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