Question 1

We sell Sage Intacct and Sage X3. How do you stop the content mixing the two?

Accepted Answer

By giving each product its own audience and pillar. Sage Intacct content speaks to finance leaders about consolidation, multi-entity reporting and a faster close; Sage X3 content speaks to operations and finance in manufacturing and distribution about production, stock and margins. Sage positions X3 for businesses that have outgrown generalist ERP and need specialised manufacturing and distribution functionality, which is a very different conversation from a group finance team replacing spreadsheets. A post that tries to serve both usually serves neither, so the calendar alternates them on purpose and each is voiced by the consultant who knows that product. Tech partners and add-ons can sit in either pillar depending on what they connect: a payroll or payables integration belongs with Intacct finance content, while a warehouse or production add-on belongs with X3. Industry focus helps too: the Sage Intacct UK industry list includes non-profits, SaaS, healthcare and construction, so a practice with depth in one can build a pillar around it. Implementation stories can also state the scale involved, such as the number of entities, currencies or sites, where the client allows it. Data migration from older Sage products deserves its own posts, written with the consultant who maps the chart of accounts. Inventory valuation, landed costs and multi-site production examples belong firmly in the X3 pillar.

Question 2

Can you write for our accountancy clients as well as end users?

Accepted Answer

Yes, if that is part of your business. Firms in the Sage Intacct Accountants Program offer outsourced accounting and virtual CFO services, and their buyers are business owners and boards rather than finance teams. Those posts focus on what the client receives each month, how decisions get easier with timely numbers and what stays in the owner’s hands. They need a warmer, less technical tone than implementation content, and they work well on a partner’s own profile. We keep them apart from your implementation pillar so neither audience is confused about what you are selling them. Practical formats include a walkthrough of a monthly management pack, a short post on what a virtual CFO does across a quarter, and an approved client story told from the owner’s side. Partners serving professional services firms, charities or SaaS companies can tailor those stories to each client type, keeping figures to what the client has approved. Boards and owners respond to plain outcomes such as cash visibility, fewer surprises at month end and better lender conversations, so those words lead.

Question 3

How do you handle UK and US differences across the Sage range?

Accepted Answer

Carefully, because Sage’s ranges and terminology are not identical in both markets. We agree which region each post is for at planning stage, write with that market’s spelling and terms, and your nominated consultant confirms that product names, editions and features are right for that region before scheduling. Tax and payroll references get particular attention, since a VAT point aimed at a US reader, or a sales tax point aimed at a UK one, tells a finance director the post was not written for them. Where a post works for both markets, we keep the language neutral rather than mixing the two. Sage Intacct is sold in both markets, so it is often the natural product for content that travels, while ranges sold mainly in one country stay with that country’s audience. Date formats and currency symbols follow the same rule, so screenshots and figures match the reader’s market. Event timing differs too, so posts about Sage user events or financial year-ends are scheduled for the right side of the Atlantic.

Question 4

Can your posts mention our Sage partner status and certifications?

Accepted Answer

Only for status you hold, in current and accurate wording. Sage certifies service delivery partners in the products they support, so a certification can be a fair point of difference when a buyer is comparing partners. We confirm your level and certifications with you before any post uses them, keep a note of renewal dates so the wording does not go stale, and we never invent awards, tiers or vendor endorsements. Certified consultants are a strong story in their own right: a short profile of a consultant and the kind of Sage projects they lead shows depth without leaning on badges. Where you are a Sage tech partner, integration posts follow the same rule: accurate product names, tested versions and no implied endorsement. Long-standing customer relationships, where clients agree to be named, often say more about a partner than any certificate.

Question 5

Year-end is our busiest period. Will this take our consultants away from clients?

Accepted Answer

We plan around it. Interviews can be banked before your busy months and posts scheduled ahead, so the calendar keeps running while your consultants are with clients. They never draft anything: we write, design and publish, and a nominated consultant only reviews the technical claims before each post goes out. Year-end itself can be good material, for example a short post on what your team checks before a client’s first close on Sage Intacct, as long as it is written in advance and approved before the rush. Because finance leaders often review their systems around year-end, posts about moving to Sage Intacct can be timed to land while that review is happening, not in the middle of their close. Consultants who prefer not to appear on camera can still contribute through interviews, quoted and named only if they agree. Budget rounds also bring fresh system conversations, which makes them sensible moments for Sage X3 and Intacct content aimed at decision-makers. Lenders and audit committees value timely reporting too, so a post on board packs produced straight from Sage Intacct can reach beyond the finance team.

Question 6

We sell Sage X3 to process manufacturers in food and chemicals. How specific can the posts get?

Accepted Answer

As specific as your consultants’ experience allows. Sage lists process manufacturing, chemicals and food and beverage among the sectors Sage X3 serves, and buyers in those plants expect to hear their own language: batches, formulations, quality holds, yields and regulatory paperwork. A post can follow one batch through production and show where your configuration changed how the team records quality checks or costs a run. Plant managers and technical directors read differently from finance, so those posts go in the X3 pillar, apart from Intacct content. We interview the consultant who led the project, keep any figures to what the client has approved and describe compliance support carefully, since regulation sits with the manufacturer. Your nominated consultant confirms process and module terms before anything is published.

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