Question 1

Our customers are food producers. Can you write about compliance without overstating it?

Accepted Answer

Yes. SYSPRO positions its food and beverage capabilities around lot traceability, recalls, shelf-life tracking and support for regulations such as FDA, HACCP and FSMA. Posts can show how your team configures those features, run a mock recall step by step or explain how best-before dates drive picking, while being clear that compliance depends on the producer’s own processes and audits. Food buyers are quick to spot a vendor overselling safety, so restraint builds credibility. Your nominated consultant approves any regulatory wording before it is scheduled. Short, practical formats suit this audience: a recall-drill checklist, a FEFO picking example from a cold store or a quality manager’s quote from an approved project. Allergen control, batch costing and supplier certificates are further topics where a food producer will recognise its own week. Third-party audits, retailer specifications and export documentation are worth covering too, as long as your consultants have handled them. Cold-chain logistics, co-packing arrangements and private-label production each bring their own compliance questions, which your consultants can address one at a time.

Question 2

How do you talk to fabricators and distributors in the same feed?

Accepted Answer

With separate pillars and honest labels. A fabricator cares about estimating, production planning, material usage and shop-floor time; a distributor cares about stock accuracy, picking, purchasing and delivery. The same SYSPRO feature can matter to both for different reasons, so we write the post for one reader at a time. We interview the consultant closest to each sector, alternate the posts across the month, and the quarterly review tells us which audience to give more room next. Metal fabrication, industrial machinery and packaging all appear on SYSPRO’s own industry list, so if your team specialises in one, we lean into its language rather than writing for manufacturing in general. Distributors respond to examples about fill rates, backorders and route planning, while fabricators look for scrap, rework and machine utilisation; we keep those words in the right posts. Seasonality matters as well: food producers and distributors have very different peak periods, and posts land better when timed to them. Electronics assemblers and plastics moulders, also on the vendor’s industry list, bring yet another set of terms.

Question 3

Can you announce new SYSPRO releases without repeating the vendor’s release notes?

Accepted Answer

Yes, by writing the customer’s version. When a new SYSPRO 8 release arrives, the useful post is your consultant’s view: what they tested, what customers should switch on, what can wait and what to check in their own customisations. Release notes list everything; your post should pick the three things that matter to a manufacturer like your customers. We interview the consultant once they have tried it, and they approve the draft before publication. Upgrade posts can also speak to customers who skipped several releases, explaining what changes when they catch up and how your team limits disruption on the shop floor. Where a customer has run SYSPRO for many years, the story of how its processes changed between versions can persuade more than any feature list. Customers also want plain guidance on timing an upgrade around peak season, stocktakes or year-end, which is where your consultants’ calendar knowledge shines. Training refreshers and new-feature workshops after an upgrade are good subjects for follow-up posts.

Question 4

We build add-ons for SYSPRO. Is this service for us too?

Accepted Answer

Yes. Alliance ISV partners need posts that explain the problem an add-on solves, how it connects to SYSPRO and who supports it, aimed at two readers: customers who will use it and the resellers who recommend it. Short demonstrations, integration explainers and stories from customers who have agreed to be named all work well. We interview your product lead and keep integration claims to what your team has tested on current releases. The vendor’s marketplace of extensions, integrations and industry add-ons gives ISVs another route to buyers, and posts can point there once your listing is live. Developer-facing content helps here too, such as how an integration was tested on the latest release, which reassures resellers deciding whether to recommend it. Case studies with named customers, where permission exists, are especially valuable for ISVs because they prove the add-on works in production. Partners selling add-ons in several countries can also localise examples, such as currency or regulatory references, for each market.

Question 5

Is LinkedIn advertising or outreach included?

Accepted Answer

LinkedIn Ads are available as an option with a separate budget, and spend on them is not covered by the retainer. Outbound messaging is not included either; if you want to approach a list of fabricators or food producers directly, the Outbound LinkedIn ICP Campaign is the service for that. Organic posts on your company page and, if scoped, your leadership profiles are the core of this retainer. For a regional reseller, a steady mix of customer stories, event posts and upgrade advice builds more trust than any single campaign. Where paid promotion is used, narrow groups such as operations directors at mid-sized food manufacturers make better targets than every manufacturer. Industry associations and regional manufacturing events provide further moments where a little paid reach can help.

Question 6

Can LinkedIn help us recruit SYSPRO consultants as well as win customers?

Accepted Answer

Yes, and the two goals support each other. Manufacturers check whether a partner has enough skilled people before they sign, so content that shows a growing, well-trained team does double duty. Posts can introduce consultants and what they work on, from food traceability to fabrication planning, explain how new starters learn the product through vendor resources such as the LearnIt Online training platform alongside your own mentoring, and show career paths from support desk to project lead. We interview the people featured and they approve their own posts. The company page carries most of this, with leadership profiles adding the reasons behind your hiring. Paid job promotion on LinkedIn sits outside the retainer like any other ad spend, and your nominated consultant still checks any product detail.

LinkedIn marketing for SYSPRO partners

Results from our last three ERP success stories

For partners keeping manufacturers and distributors on SYSPRO

Partner Pro resellers

Single-sector specialists

Alliance ISV partners

Upgrade and support specialists

SYSPRO partners underselling their floor knowledge

Posting happens when someone has time

Every channel tells a different story

Technical buyers tune out marketing

The LinkedIn work we take off a SYSPRO partner’s plate

Calendars built on your SYSPRO services

Writing from consultant interviews

Design: carousels and visuals

Publishing and reporting

Recent work for ERP consultancies

Case study carousel

Thought leadership post

LinkedIn article banner

Consultant profile

Our latest win for an ERP consultancy

Structured marketing programme for a specialist IFS implementation partner

SYSPRO topics from the factory floor

Getting a SYSPRO 8 upgrade right

A recall drill, run in SYSPRO

Best-before dates and FEFO in the warehouse

When a distributor is ready for SYSPRO WMS

Your first 90 days

Kickoff and consultant interviews

Content pillars and the first month’s calendar

Writing and technical sign-off

Publishing at the agreed cadence

Monthly report and quarterly review

Ascension vs the alternatives

What our ERP clients say

Three ways to run LinkedIn with us

Strategy & Direction

Done With You

Done For You

SYSPRO questions to clear up early

Guides for SYSPRO resellers and ISVs

How to market ERP software without sounding like every other consultancy

Why your ERP consultancy isn’t getting inbound enquiries

LinkedIn content strategy for ERP consultancies with long sales cycles

Get your SYSPRO expertise in front of manufacturers