Question 1

Our customers still say Agresso. Should our posts?

Accepted Answer

Use both where it helps. Unit4 calls the product Unit4 ERPx and notes that it was formerly Agresso and Business World, so a post aimed at long-standing customers can mention the old name once to be understood, then use ERPx throughout. Content for new prospects can skip the history altogether, since the old names mean nothing to them. Your nominated consultant confirms version and terminology claims before scheduling, which matters most with customers who have run the system for years and know exactly which screens and processes changed. Posts can also mark milestones such as adopting FP&A or adding Source-to-Contract by Scanmarket, each explained by the consultant who led it. Training and adoption stories work well here, for example how a finance team learned new approval workflows after the move. Screens, menus and workflow names changed between generations, so screenshots come from current environments supplied or approved by your team. Version-specific advice, such as which reports or integrations need rebuilding after a move, is the kind of detail experienced users bookmark and share internally.

Question 2

How do you write for public sector buyers without breaching procurement sensitivities?

Accepted Answer

By staying away from live tenders and naming only clients who have approved it. Public sector posts work better on method: how you approach data migration, controls and reporting for a council, a government body or a university, and what the finance team gains after go-live. Comment on policy or funding is kept general and attributable to your own people. Anything about a framework listing, such as G-Cloud, or a contract award is checked with you before publication, and we avoid language that could read as lobbying a buyer during a procurement. Social value, accessibility and data protection often feature in public sector buying, and posts showing how your team handles them can persuade more than product detail. Freedom of information means public bodies may publish contract details themselves; we still check with you before referring to them. Tone matters too: measured, evidence-based language suits audit committees and elected members far better than sales superlatives. Shared service arrangements between councils or trusts can also be explored, since joint procurement changes who reads your posts.

Question 3

Can you write for nonprofits, universities and consultancies in one calendar?

Accepted Answer

Yes, by rotating sector pillars rather than diluting every post. Unit4 builds for people-centric organisations, but a grant-funded charity, a university finance office and a consultancy billing client time care about different things: restricted funds and audit trails, student and research finance, utilisation and margin. We interview the consultant who knows each sector, write in that sector’s vocabulary and decide at each quarterly review where the next quarter’s weight should go, based on what drew attention and what your sales team is hearing. For nonprofits, grant management is a natural anchor: Unit4 pairs Unit4 ERP with GrantsNow for pre-award work, so a post can follow a grant from application to audit with your consultant explaining each handover. Professional services firms add realisation, work in progress and billing milestones to that list, and Unit4 ERPx project content needs to speak that language fluently. Councils bring their own terms again: budgets, statutory reporting and service lines. Research-intensive universities and smaller colleges also differ, so a post about grant reporting for a research office should not be recycled for a further education finance team.

Question 4

We specialise in Financials by Coda, not the full ERPx suite. Does that matter?

Accepted Answer

It sharpens the content. A product-focused practice has a clearer story than a generalist, and posts can speak directly to the finance teams using Financials by Coda about the work they do every month. It also means we never pad the feed with ERPx material you do not deliver. Your consultant checks every product claim before it is scheduled, so nothing suggests you implement ERPx modules or HR and payroll work that you don’t, and buyers who do need those services are not misled. Integration content suits a Coda practice too, for example how ledgers connect to the payroll or procurement systems a client already runs, as long as each claim reflects work your team has delivered. Year-end and budget-setting cycles in councils and universities give natural moments for finance-focused posts from a Coda specialist. Practices focused on HR and payroll can follow the same approach, with posts aimed at people teams rather than finance. If your Coda clients sit in commercial sectors rather than the public or nonprofit world, examples follow your actual client list. Month-end and audit-season advice from a Coda consultant tends to be saved and passed around finance teams, which extends its reach quietly.

Question 5

Do you post from our directors’ profiles too?

Accepted Answer

If your scope covers leadership profiles, yes. A director’s profile suits opinion on sector pressures, such as funding constraints, audit readiness or the shift to cloud in local government, while the company page suits ERPx news, events and approved customer stories. Public sector and charity buyers often want to know who they will actually work with, and a director who writes clearly about their sector answers that. Each profile we run is reflected in the price, so we start with the voices your buyers already recognise. Higher education buyers often meet partners at sector conferences, so directors’ posts around those events can extend conversations that started in person. Leadership posts also help recruitment, since public sector clients look for stable, experienced teams. Podcast appearances, conference panels and published articles by your directors can be repurposed into short posts, extending their life well beyond the original audience.

Question 6

We sell Unit4 FP&A alongside ERPx. How do we reach finance teams that still plan in spreadsheets?

Accepted Answer

By writing about the planning calendar they already live with. Unit4 offers Financial Planning & Analysis as a product in its own right, so a practice that delivers it can talk to finance leaders at budget and reforecast time, when spreadsheet pain is most obvious. Posts can show how a council rebuilt its budget cycle, how a charity models funding scenarios or how a consultancy forecasts utilisation and margin, each explained by the consultant who set it up. Planning content suits short, visual formats: one chart, one before-and-after, one lesson. We interview your planning specialist, keep examples anonymised unless a client approves its name, and your nominated consultant confirms what FP&A does and how it links to ERPx before a post is scheduled.

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